30 Reasons I Won’t Follow You on Twitter

Our host today is Brankika Underwood. If you're interested in getting in front of the readers of Site Sketch 101, check out our guest posting invitation here.


Lately, I have been getting at least 50 new followers every day on Twitter. Most of them unfollow if I don’t follow them back.

Sometimes it will take me a second to see that I would not follow back that person in a million years.

I don’t like bots and spammers but there are more reasons why I don’t follow back some of the people on Twitter.

  1. You are an egg.
  2. You are a hot chick in a bikini.
  3. You are a tattooed body builder in swimming shorts.
  4. You are a company.
  5. You are a link building or a SEO service.
  6. You are in a niche I have no interest in (hair extensions, exterminator, etc).
  7. You have no bio.
  8. You have a bio but it sucks.
  9. Your bio is illiterate.
  10. Your bio only says you are a mom/wife/husband.
  11. Your bio has a link to your husband/wife/best friend on Twitter.
  12. Your bio says you follow back.
  13. You started following me cause I used your keyword in a tweet (blog post, e-book, etc).
  14. You tweet in a language I don’t know.
  15. You have no @ mentions in your stream.
  16. You never RT other people’s tweets.
  17. You never thank people for RTing your tweets.
  18. You tweet only links.
  19. You are rude to others on Twitter.
  20. You spam me / send me links in a tweet where you @ mention me.
  21. You @mention too many people in a spammy tweet.
  22. You tweet the same link to 50 people in 5 minutes.
  23. You are a brand new user (less than 5 tweets).
  24. You have less than 10 tweets but all selling and recommending stuff.
  25. You tweet about yourself too much.
  26. You are an expert or a guru.
  27. You are a CEO of something.
  28. You follow 10 people and have 20.000 followers.
  29. You are following and unfollowing me 3rd time in the last 10 days.
  30. You didn’t say Hi to me or introduce yourself.

When it comes to number 29, this is a point I would like to explain. In the noise of Twitter, I can not always catch up with the follows and unfollows so I miss genuine people. How about saying simply Hi when you follow me, so I know there is a real person behind that photo and bio. A person I might want to connect with and learn from.


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170 Vibrant Comments

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  1. March 15, 2011

    TrafficColeman said:

    This is our some spammers get thousands of followers..just by doing crap like this..they can keep moving. I only want real people.

    “Black Seo Guy “Signing Off”

    • March 15, 2011

      Brankica said:

      Same here. That is why I don’t follow too many people and don’t have many followers.

      I don’t follow back automatically and like to connect. If someone wants numbers, sorry, I am too mush against it.

      My perfect Twitter strategy is what Nick does.

  2. March 15, 2011

    Ryah Albatros said:

    I always read these lists with trepidation because I am/have been quite a few of them in my time on Twitter.

    And I’m sorry, I didn’t say hi on Twitter to you when I followed you. See, I thought that would almost be like a DM ‘Hey, look over here I just followed you!’

    • March 15, 2011

      Brankica said:

      I know what you mean and you are right. But with all these bots out there, I am thinking it is at least a sign you are alive, lol.

      I don’t mind people not saying hi if I saw them on other blogs, cause I remember faces (Gravatars). But I get more and more real people to follow me that I haven’t seen before and would hate to miss on the good ones πŸ™‚

  3. March 15, 2011

    eric said:

    I follow about 20 people all of which have something to do with how to blog or how to build traffic. I get all of these as well but I have no interest in someone on twitter unless they are in one of the above 2 groups. If they are someone in those 2 groups, I already follow enough people that spit out more than enough quality content.

    The other day someone yelled @ me because they felt they could provide me good reads and i did not follow them. They then followed me 2x and praised my posts but looking at their stuff the stuff I post about is basic knowledge to them and they have no reason to follow me. I blocked them as I am interested in small businesses following me that dont have a clue on how to build a basic website or blog. Those are the only people that can benifit from my tweets.

    I follow you on twitter but I doubt you follow me because my stuff is to basic for you.

    • March 15, 2011

      Brankica said:

      I think I do.

      I don’t think it is good idea to block people that are following you, unless they are bots.

      Maybe someone is genuinely interested in what you have to say and it would be counter productive to make them dislike you.

      People following you for the sole reason of liking your stuff are likely RT your tweets and tell their friends about you. They don’t have to be highly targeted to help your blog grow.

  4. March 15, 2011

    Gabriele Maidecchi said:

    I have to say I agree with your line.
    Maybe I am not entirely too strict as you seem to be in come of the 30 points, but overall I completely understand your position. I get as well many follows I don’t really understand the point of, I especially don’t get how some people hope to get away with an account with 0 Tweets and 20’000 followers, but I guess that’s just me being too suspect :p

    • March 15, 2011

      Brankica said:

      Lol, I think you are right to doubt those.

      I think these 30 might be packed in 10 but then again I could think of a few more.

      I guess the more I use Twitter, the more I see things that make me not follow certain people.

      I know of many bloggers that will follow 3.000 people, wait a few days to get follow backs and then unfollow them all. Building the numbers.

      • March 15, 2011

        Gabriele Maidecchi said:

        By the way, add this to your list:

        “You are a stupid rapper”

        I get tons of those, when I check as soon as they follow me, I see they got, say, 10000 follows and 1000 followers, then they unfollow me, I check check again, 100 follows and 1100 followers.

        • March 15, 2011

          Brankica said:

          OMG, totally forgot about those. Here is one more – those 16-19 year old girls, half naked, team follobacks… In relationships with those same rappers, LOL.

          • March 15, 2011

            Gabriele Maidecchi said:

            Well at least I don’t mind watching their profile picture.
            ERR I mean… yeah… πŸ˜€

  5. March 15, 2011

    Dino Dogan said:

    Is there like a tiwiter bible? Cuz we need to put this list in there πŸ™‚

    • March 15, 2011

      Brankica said:

      Well, you better get on with it.

      I expect to see a printed version in 30 days. Don’t let me down πŸ˜›

  6. March 15, 2011

    [email protected] oil said:

    Hi Brankica

    I agree with all your reasons for not following someone on twitter. They are all the reasons I don’t click follow when I check out new people who have started to follow me.

    In fact some of the followers I block; especially if they look like they are bots, spammers or from a bad neighbourhood! And the numbers of these seem to be going up every day…very annoying lol

    And I don’t get this whole follow me and I’ll follow you back thing!!! To me that is playing the numbers game and I have never been into that.

    I follow people who I can learn from, interact with and enjoy their posts. If they want to follow me that’s fine but not expected.

    Some people I followed at the beginning I have unfollowed. They don’t interact or RT posts so what is the point of following them??!!

    And I am definitely not interested in following someone who has thousands of followers and they only follow a few people!

    Patricia Perth Australia

    • March 15, 2011

      Brankica said:

      Could not agree more. I also followed some people before and now I don’t.

      There are a few people I will follow because I read their blogs, loved it but they are not communicating. But I put them on a separate list, so I know they are the ones I followed to get the updates to their blogs.

      Aside from that, no way I would try the follow, follow back game.

      I actually do have another Twitter account where I am trying to play this game, but it is not working as some are suggesting.

      I love my Twitter gang and would never swap them for a bunch of numbers.

  7. March 15, 2011

    Ken Nadreau said:

    I have a #31:

    31 – You have 20,000 followers but you’ve made only 3 Tweets.

    Dead give away the person is using an automated follow program and is not the least bit interested in forming relationships with anyone.

    • March 15, 2011

      Brankica said:

      Hey Ken,
      there is a worse example. I even took a screenshot and put it in one of my posts.

      There is an account with 2 tweets and 60.000+ followers!!!

      Go figure…

      Thanks for the comment and nice to meet you πŸ™‚

      • March 15, 2011

        Ken Nadreau said:

        And it’s nice to meet you too!

        I think Twitter took a little too long to request a halt to third party apps. There’s all kinds of way of gaming the system now.

        … or should I say, there’s all kinds of ways to Tweak the Tweet πŸ™‚

        • March 27, 2011

          Melody said:

          Oh I hate that pattern too! 20,000 followers and like 5 to 10 tweets! I just wonder how there are 20k people who will follow someone with zero tweet track record?? I have to assume it is bots following bots!

  8. March 15, 2011

    Davina K. Brewer said:

    I’ll be revisiting some of my Twitter rules posts, have to link back to this Brankica! The follow/unfollow thing annoys me, totally a spammer. I’m pretty clear on my social style, so no I won’t automate it, least of all following anyone back.

    Couple of my own unfollow rules, just to add: Tweets nothing but FourSquare or hashtag vomit, I won’t follow. Your bio links, says “friend me on FB too.” FWIW.

    • March 15, 2011

      Brankica said:

      Lol, yup, I agree. Those fit perfectly in this list πŸ™‚

      I never use FS and use hashtags in probably every 100th tweet, if so πŸ™‚

  9. March 15, 2011

    Bill Dorman said:

    Hey you, you know my MO and fortunately the only one category I think I fall in would be a weak bio or maybe not RTing other tweets.

    I’m trying to find my place in this arena and trying to do the right things so don’t beat me up for being a knucklehead; I can’t help it at times…..just ask my wife…….

    It’s funny now that I’ve waded in I feel I am connected to some really quality people. I don’t have a huge following, but selective enough I won’t follow if you are one of those above. I am more apt to respond to a blog than you will see me posted all over my twitter account right now. I’m not just looking for numbers so you better be bringing something else to the table that will keep me engaged.

    Finally, I probably wouldn’t look to good in a bikini or w/ tats so hopefully that will never be an eliminating factor with me.

    • March 15, 2011

      Brankica said:

      Hey Bill, I know how you tweet and I must say you are good. You are one of the people that play nice on Twitter πŸ™‚

  10. March 15, 2011

    Phil said:

    Amazing list Brankika!

    I follow people who interest me and mainly people who are polite and thank for re-tweets.

    A lot of those girls in bikinis are following me lately, the ones who have no followers but follow like 1000+ silly bitches!

    Thanks for sharing. πŸ™‚

    • March 15, 2011

      Brankica said:

      Yup, there was this wave of users that mostly had usernames like name_number.

      Who ever created the software to do that, didn’t do a good job. I had female photos with make names following me.

      Had at least 30 a day. But I started blocking all of them and they are off me lately πŸ™‚

      • March 15, 2011

        Davina K. Brewer said:

        Yes, noticed those. I’m not gonna block a real newbie right away but these Name_Town_Number ones are so clearly fakers. And the tweets are gibberish, nothing.. not even affiliate links. I don’t get why they even bother, gotta be some of sort of ‘bulk follow’ scam, buying a big block of followers or something IDK.

  11. March 15, 2011

    Benny said:

    I went through the list of 30 and I think I passed!

    I’m trying to grow my followers but with quality and not a numbers game. I don’t want to follow someone that’s just going to clog up my timeline.

    Yet with like thousand of new accounts everyday, you’re going to get a bunch of little kids running around acting like all 30 reasons on your list.

    • March 15, 2011

      Brankica said:

      You are right about those kids.

      I found that it is more productive to have less followers that you connect with. They are more likely to click on the link in your tweet, RT your stuff, tell friends about you. Of course I do the same for them.

  12. March 15, 2011

    Fisayo Sanyaolu @ Secrets Of Entrepreneurship said:

    Great information Brankica. But I’ll to know why you won’t follow an expert or a guru?

    • March 15, 2011

      Brankica said:

      Because no expert or guru will call them selves that.

      When I see a person writing “I am a social media expert” and they have 1.500 followers, or they have 20.000 but follow as many, they are no experts in my book.

      Same goes for gurus.

      I think those are the two stupidest things written in any bio no matter who writes it.

      Experts and gurus don’t declare themselves as ones.

      I know real experts that never call themselves experts and have 1.500 followers. Each and every one of their followers will share his tweets because the guy really is an expert. He wrote a book on Twitter, etc. But he doesn’t call himself a guru!

  13. March 15, 2011

    Gini Dietrich said:

    But you’re following me and I violate #27! Those are all of the same reasons I won’t follow someone back – I can’t think of any other reasons.

    • March 15, 2011

      Brankica said:

      Lol, I was not referring to you πŸ™‚
      I do have exceptions when the person is worth it and you sure are.

      It is more of me calling myself a CEO of Live Your Love blog. Doesn’t that sound weird. It is just a little blog. I was going more along those lines!

      • March 15, 2011

        Gini Dietrich said:

        Uh yeah…that’s TOTALLY weird!

        • March 15, 2011

          Bill Dorman said:

          Classic, and weird but @Brankica can be the CEO of whatever she wants….’cause she might shoot yo’ ass…..when I name my blog, not only am I going to be the CEO but will have business cards as well….and with my big headed picture on them……….

          • March 18, 2011

            Brankica said:

            OMG, that is an awesome idea. I mean who is gonna know.

            I am gonna print cards tomorrow, something like CEO of yadda yadda blog, Editor in Chief, and stuff like that. Great idea Bill.

            P.S. The only shooting I have been doing lately was trying to shoot a snake in the yard today πŸ™‚

  14. March 15, 2011

    BJ said:

    First time i see you write something i don’t like.

    I don’t like Hollywood white teeth.

    • March 15, 2011

      Brankica said:

      Hey BJ, I am OK with people not liking what I write.

      But not being a native English speaker, I must say I don’t know what would this “I don’t like Hollywood white teeth.” mean.

  15. March 15, 2011

    Dennis Edell @ Direct Sales Marketing said:

    No companies? I follow several that i do business with and pick up plenty of good tips.

    • March 15, 2011

      Brankica said:

      I actually don’t think I follow any company. I just haven’t seen any that tweet stuff that interest me.

      Most of those I’ve seen only broadcast their products and their new articles. If I am not a customer, I don’t see the need to follow them. When it comes to their articles, I usually subscribe to RSS feeds to follow new articles/posts.

      I believe you and I have different interests and our blogs have different goal, don’t you agree πŸ™‚

      • March 19, 2011

        Dennis Edell @ Direct Sales Marketing said:

        “If I am not a customer, I don’t see the need to follow them.”

        I agree with this. As I said, I follow those which I do business with…..Hostgator, Aweber, Godaddy, etc.

        Definitely advisable if you ARE a customer. πŸ™‚

  16. March 16, 2011

    Bill Bennett said:

    Anyone who’s profile says they are passionate about anything is either a flake or an idiot.

    NOBODY is passionate about about SEO – they might be passionate about making money from SEO, but that’s another thing entirely.

    • March 16, 2011

      Brankica said:

      Lol, so true. I wish I remembered to put that one.

      As you say, I can’t think of anyone being passionate about SEO πŸ™‚

      Thanks for the comment!

    • March 16, 2011

      Davina K. Brewer said:

      Loved this comment, Bill… the SEO cracks me up.

  17. March 16, 2011

    ah hong said:

    At the beginning I didn’t realize that they want me to follow them back. LOL. Looks like I need to update my Twitter’s bio right after this πŸ™‚

    • March 16, 2011

      Brankica said:

      Oh, when I first started I thought there were interested in my tweets. Was so happy. But my ignorance was short, spammers teach you fast πŸ™‚

  18. March 16, 2011

    Adrienne said:

    Hey Brankica,

    I’m loosing it girl.. I could have sworn I already commented on this post but guess that tells you where my mind is! LOL!!

    So you mean if I’m an egg you won’t like me? πŸ™‚ I have always wondered why REAL people who really want to use Twitter the right way don’t take the time to put their picture up. I hate those bots and I clean my account up all the time. I don’t just discard anyone who won’t follow me back. I’m not offended, I still want to see their tweets! But love the list, you did cover a lot of great reasons why people using Twitter need to get with the program.

    Enjoyable read!


    • March 16, 2011

      Brankica said:

      You probably thought you commented on it cause I am everywhere last few days as it seems πŸ™‚

      My sister opened Twitter account the other day, and my best friend. They didn’t want to use their photos for no real reason. I made them change it to whatever, just remove the egg πŸ™‚ The eggs are the moment so “hated” on Twitter that hardly anyone is paying attention to them to start with πŸ™‚

      I mean, if you don’t want to use your image, put your childhood photo, heck put your pet, just don’t be an egg or a hot chick in a bikini (unless you really are a hot chick in a bikini).

      Thanks for the comment, Adrienne!!!

  19. March 16, 2011

    Ryan Critchett said:

    Nice! Totally with you Brankica. One of the reasons I started coming here to Site Sketch was Nick’s human approach to both Twitter and online business.

    Totally aligning with guys like Chris Brogan, I’m an advocate of human business.

    Tweeting the same link 50 times in 5 minutes! Right? People do actually do that!

    Great post B,


    • March 16, 2011

      Brankica said:

      Hey Ryan, great to meet you here. That is the same reason I started following Nick.

      I once received a tweet like “@my-user-name pls check this [link]”.

      So I thought it is a newbie that needs help or something. I click on his stream and see the exact same 50 tweets just with different usernames! I mean, come on….

      • March 16, 2011

        Ryan Critchett said:

        I know.. CMON!!!

        Great to meet you too, look forward to interacting with you in the future.

  20. March 16, 2011

    Jason Acidre said:

    Ouch – some of the things mentioned hit me LOL. But I’m also thinking of getting a new/cleaner twitter account, since my current account is using an automated service (autotweet and autofollow – it’s actually a gift from a colleague and I didn’t or perhaps can’t refuse)

    It brings decent relevant traffic though.

    • March 17, 2011

      Brankica said:

      Hey if it working for you, don’t change it πŸ™‚

      You can always open another one where you will be personally involved.

      Thanks for the comment

  21. March 16, 2011

    Jane | Find All Answers said:

    Hey Brankika great thoughts on why would someone unfollow a Twitter user. I recently did a mass change to my Twitter usage strategy (or I should say that I just learned to use Twitter, in other words).

    I have implemented some of the strategies you have said here. I have to implement more. I have made a post about it here: http://www.findallanswers.com/twitter-breathes-ultimately/


    • March 17, 2011

      Brankica said:

      Hey Jane,
      thanks for the comment.

      I think Twitter strategies depend on the personality and goals but I also noticed more and more people turning to more personal appearance on Twitter.

      Guess they realized tweeting links like crazy doesn’t work anymore πŸ™‚

  22. March 17, 2011

    Kimi said:


    That are very interesting lists, because my bio is mentioning hubby and stuff LOL..

    But I don’t use Twitter too much nowadays, because I don’t like it.

    First, people who I follow tweet automatically, mostly, so It is kind of annoying..


    • March 17, 2011

      Brankica said:

      Oh I understand you cause it really takes a lot of strong nerves to be active on Twitter, lol.

      Well, I didn’t mean it in a really bad way like that, what I meant is a bio that says:
      “Proud mom and wife” and the person is trying to do business. I mean I am a proud wife too, but do people on Twitter care, when they actually wanna read my blog and learn about let’s say how to get traffic from Facebook.

      It makes me wonder, if you are a business person but you explain yourself as a proud mom and wife, how successful in business are you.

      Hope you get what I am trying to explain πŸ™‚

      On a Twitter profile I have that I use to connect with my friends from back home, my bio is totally personal. But I am not “doing business” with my friends from there.

  23. March 17, 2011

    Lauryn said:

    Number 1 is the best one ever.

    “You are an egg.”


    Loved this post!

    • March 17, 2011

      Brankica said:

      Hey you should see a post on my blog, called Letter to a Twitter spammer πŸ™‚

      The whole letter to a purple egg and Nick was the one that gave me the idea.

      Glad it made you laugh.

  24. March 17, 2011

    Kazia said:

    I agree with pretty much everyone of these. Especially the one about saying hi to someone you start to follow.

    In my opinion that’s one of the most powerful things you can do on twitter, start a conversation with someone!

    • March 17, 2011

      Brankica said:

      I actually feel really bad after realizing how I missed some great people, but I just can’t seem to find a perfect way to follow up with all of them.

      I would love if people who followed me sent me a tweet.

  25. March 17, 2011

    anthonynlee said:

    ya know…i don’t believe i fit in ANY of the above criteria….and i am pretty sure you aren’t following me on twitter.
    but thats ok.
    life WILL go on.

    • March 17, 2011

      Brankica said:

      Lol, well I will make sure to keep an eye on you since you don’t fit any of those categories. Hey, I can’t keep up with everything πŸ˜›

  26. March 17, 2011

    Integraphix Designers said:

    Nice list – I don’t agree with some of them, but a lot of it I can sympathize with. I also unfollow if people constantly spam my message box with events and links.

    • March 17, 2011

      Brankica said:

      I even stopped reading my DMs because of spammers and people that keep sending stuff I am not even slightly interested in.

  27. March 17, 2011

    Patricia Kalal Attorney said:

    Wow I did not know people had lists like these. It’s kind of silly to not follow someone because they are brand new…there are people signing up for twitter all the time. Anyhoo – thanks for posting!

    • March 17, 2011

      Brankica said:

      Hey Patricia,
      thanks for the comment.

      I actually don’t think it is silly not to follow someone that is new because 99% of the new accounts I ran into lately were bots.

      Also, if someone is new, I don’t know why would I follow unless I see it. So for me to follow someone, he/she needs to give me some value, meaning tweet stuff I am interested in.

      • March 17, 2011

        Patricia Kalal Attorney said:

        Well I didn’t think about the ‘bot’ aspect. I haven’t been on twitter long enough to come into contact with one of those types of accounts. I mainly blog about legal news in the blogosphere so I don’t get bots following me. But I see your point.

        • March 17, 2011

          Brankica said:

          Yeah, this was toward the nasty machines πŸ™‚

          They are actually getting pretty annoying, they will create like 20 new accounts and follow you with all of them. You can see same photos and different names, or same bios and different photos.

          And God forbid you tweet something and mention words like e-book, iPad 2 or make money. The swamp your stream like crazy πŸ™‚

          When it comes to people, if I think it is a real person, I put it on a private list and keep up with them. If the air is clear and there is something interesting there, I do follow back πŸ™‚

    • March 27, 2011

      Melody said:

      The idea of not following a company made me wince because most people look at my profile and think that I am a brand! I know I scare off tons of people because I tweet about Starbucks. In reality, I’m a lawyer like you and I don’t work for Starbucks.

      This thread has really got amazing conversation in it. I somehow got sucked in this morning reading nearly every single response.

      • March 29, 2011

        Patricia Kalal Attorney said:

        It made me wince too! I do have things to say on my twitter that are interesting – I do blog and tweet about my practice, but I would never spam somebody. I think it’s interesting that people won’t follow simply because of a corporate identity associated with the account.

  28. March 18, 2011

    Dave said:

    Interesting post, I note you mentioned the egg as a gravitar. Do you think it makes any difference if the follower has a ‘real face’ as the icon or do you think that the fact that they have taken the time to change the icon is enough?

    • March 18, 2011

      Brankica said:

      The main thing is the fact that they changed the icon, you are right.

      I know of several real people that use Twitter a lot and have the personal approach to it, but are using their blog or company logo for branding purposes. So in that case I really don’t mind it.

      Thanks for the comment πŸ™‚

  29. March 18, 2011

    Phillip Copley said:

    I agree with the first 2/3 of this list but there are several I disagree with.

    23. You are a brand new user.

    I think people who are new to Twitter may have just as much to say as people who’ve been around forever and have amassed 10,000 followers.

    26. You are a guru or expert.

    I’d say 1/5 of the 300 or so people are actually experts at whatever they do (whether they choose to use that word or not). @ZedShaw is a perfect example. He’s well known in the programming community (particularly Python for his book), and while I’d hazard a guess that he hates the word “guru” he is one.

    27. You are a CEO of something.

    I think this one was coming from the same area as the previous one: you don’t want those sleazy people who are CEO of 6 “companies” and a “social media marketing guru” or something else that doesn’t actually mean anything. In my experience “social media marketing guru” is the 21st century internet equivalent of saying “I’m going to rob you blind.”

    Really though I agree with 90% of what you said. Great post!

    • March 18, 2011

      Brankica said:

      Hey Phillip, I actually explain all those three points in more details in the comments already.

      To repeat – I don’t know if a new user has anything to say until they do. I will follow once I see something valuable from them. Gurus and experts don’t call themselves that. Most of those that do, are not really gurus not experts. And CEO of a large company is one thing but how would it sound if I called myself a CEO of my blog πŸ™‚

      Thanks for the comment, I appreciate it πŸ™‚

  30. March 18, 2011

    Thomas said:

    I totally agree with you on most of the list. Why does people write in thier bio that they are a mother or a father. I really don’t care. Give me some information in a bio that I can actually use.

    • March 18, 2011

      Brankica said:

      Yes, it is a bit weird if they are trying to do business. Unless they are in a baby clothes niche πŸ™‚

  31. March 18, 2011

    Brittany Rubinstein said:

    This is a great list! What is everyone’s opinion on unfollowing people if they don’t follow you back? I always felt like it’s a little immature. If you’re getting good information from me, why does it matter if I don’t follow you?

    • March 18, 2011

      Brankica said:

      Oh that is totally wrong. But you see, those people only followed you (or any one of us) just for the numbers. So they don’t care about your value.

      Since you don’t agree on being one of their numbers, they don’t want to follow you.

      But focus on connecting with real people and you will have more success with 100 real people than 1.000 of those number chasers.

      Thanks for the comment πŸ˜‰

  32. March 18, 2011

    Stella said:

    It seems utterly vacuous to unfollow people who don’t follow you back.

    Egos, much?

    • March 18, 2011

      Brankica said:

      Well, I think it is more auto-tools than egos πŸ™‚

      They have no idea who they really followed, they just choose to unfollow all those that hadn’t followed back.

  33. March 19, 2011

    Delena said:

    Hi Brankica!

    Fancy meeting you here. =)

    A few of these reasons you list have enlightened me. Especially #16 and #17. #1 made me laugh out loud because I remember your open letter to the purple egg.

    But #’s 16 and 17…well, firstly, nobody’s RT’d anything of mine yet, so I have no reason to thank them for re-tweeting. Of course, right now I have about 60 seconds a day to devote to Twitter (as I’m writing this comment, my bf is in the other room with my screaming daughter, because it’s the only way I can work) so I understand that I don’t produce tons of tweets that people deem worthy enough to RT.

    I think, for this week, I’m going to do nothing but reply to others’ tweets and RT their material. That’s it. Then I’ll see how much of a difference that makes. I’ll let you know how it works.


    • March 19, 2011

      Brankica said:

      Hey Delena,
      people are so busy with their own stuff they hardly pay attention to others. Especially if you are not around to remind them of yourself often.

      However, when you create relationships with people online (on Twitter) you can even ask them to RT your stuff and help out.

      Can’t wait to hear the results πŸ™‚

  34. March 19, 2011

    Sally Foley-Lewis said:

    Great list!
    I’m curious as to why you won’t follow a CEO of something? If the CEO is just tweeting their company’s wares sure but if they engage and seem genuine about being present in the space I’d follow them (the company needs to be in my ‘sphere of interest’ too πŸ˜‰ )

    I’m guilty of not saying hello to individual follows… I hate the auto DM from the follow, and I’ve been quick to unfollow the really bad autoDMs. I do send out a little broadcast tweet thanking new follows: it’s not great, it’s not personal but it’s better than nothing, it’s not a bot, it’s me.

    Again, great list!
    Thanks for posting

    • March 19, 2011

      Brankica said:

      Hey Sally, I explained in the comments above about the CEO thing.

      Also, I don’t really see a CEO of a company tweeting, it is more likely it would be some of the employees who got the assignment to do it.

      But the main thing would still be that everyone is calling themselves CEOs even if they are just blog owners or something.

      Thanks so much for the comment and hope to see you on Twitter πŸ˜‰

  35. March 20, 2011

    Emily Binder said:

    My favorites:

    “You have no bio.
    You have a bio but it sucks.
    Your bio is illiterate.
    Your bio only says you are a mom/wife/husband.
    Your bio has a link to your husband/wife/best friend on Twitter.
    Your bio says you follow back.”

    These are totally my rules of thumb.

    The Twitter bios that talk about being a loving father first, corporate drone second; being a happy mommy blogger who loves her kids and splurges on ice cream (!) sometimes, or any bios that contain emoticons get the ax but fast.

    • March 20, 2011

      Brankica said:

      Same here πŸ™‚

      Like I said in the comments (I think), I don’t mind that stuff if it is your kinda personal Twitter account that you are not trying to do business with.

      But if you are a blogger, blogging about internet marketing, how is it beneficial to have “proud mommy” in the Twitter bio.

      • March 21, 2011

        Emily Binder said:

        Brankica – precisely. Thanks for adding those qualifiers to my little rant comment. (Personal Twitter accounts – go to town.)

        PS- I found you via Triberr (we are both in Anubis).

      • March 22, 2011

        Dennis Edell @ Direct Sales Marketing said:

        “Mommy Marketers” network; they join groups, etc., having such in every bio is like a big honkin’ tattoo on the forehead…..9xouta10 it is rarely more then a networking tactic.

  36. March 20, 2011

    Dave Keys said:

    It’s gotten annoying and it makes me wonder if the problem won’t take down Twitter if it isn’t remedied somehow. I’ve about given up on SocialOomph because there’s never time to unfollow all the bots and wade through the noise.

    • March 20, 2011

      Brankica said:

      I know what you mean. That is the first reason why I don’t follow back immediately, cause it takes me so much time to unfollow those people later when I see they have nothing to say.

      I think the best “strategy” is follow people who you like and let those who like you follow you. It might be slower but it sure makes it easy.

  37. March 20, 2011

    Alvaro said:

    You’re absolutely right. I have 220 followers, then I have 250 and then back to 220 in a day. Some people just want me to follow them back and then unfollow me.

    I don’t follow everybody mostly because they don’t interest me. I don’t care about what they tweet so it’s pointless to have their tweets in my timeline. That’s probably the main reason why I don’t follow someone, but then I pretty much follow every one of your rules.

    Although I don’t follow the “you talk too much about yourself”-rule, I follow celebrities, and they are me-me-me all the time, LOL. Well, most of them. And I think I tweet a lot about myself too soooo… It’d be ironic not to follow someone because of that.

    I like the fact that some people follow me because of what I have to say. I’ve made some twitter-friends too, and it’s fun to share information with people from all over the world. Some people RT me, some people I don’t follow have replied to me, some celebs have replied to me too, so it’s fun. The more you engage, the more you get from Twitter. That’s what I like about it, that you get what you want from it.

    I’ve always wanted to blog, but I just can’t find the time to do it. Someday, I will :).

    • March 20, 2011

      Brankica said:

      Hey Alvaro, the me-me-me talk was mostly directed at people that use Twitter only to tweet their new blog posts and that is it.

      If I wanted that, I would subscribe to their RSS, right?

      When it comes to numbers, I go to sleep and after 8 hours, when I get up, I see that I have been followed by 30 new people and 29 of them unfollowed me in those 8 hrs! I mean how fast are they expecting people to follow them back!

  38. March 20, 2011

    Mell said:

    Hi everyone,

    I’m new to Twitter and just learning the ropes. I don’t follow everyone either and I honestly don’t understand ppl who follow but don’t tweet. lol

    Sometimes I am overwhelmed by the number of tweets I do get when I check in and I don’t have that many followers.

    I admit I sometimes have guilt when I want to unfollow some ppl because they seem nice but not really interesting to me. And others, I just unfollow because they are rude, crude or spammers. Gotta google how to block a follower. πŸ™‚

    • March 20, 2011

      Brankica said:

      Oh, I am blocking like crazy lately, lol. I started blocking all the spammers that follow me. I just don’t want them in my following πŸ™‚

      If you really wanna pay attention to certain people, you should create lists, they are the best and easiest way to follow people you really wanna hear from.

  39. March 20, 2011

    The Career Dog said:


    We laughed through the entire post! It’s pretty good. We’re definitely about to follow you on twitter.

    -The Career Dog

    P.S. Maybe you can help us with our blog. We’re new to it and need help tying up some loose ends. πŸ™‚

    • March 20, 2011

      Mell said:


      Haha, that’s kewl! I tried to follow you but guess I’m not Tweet savvy enough to do it from here. Lol

      I’m still trying to figure out why I don’t have a pic for an avatar here, but you dont either sooo ok. :-p

      • March 20, 2011

        The Career Dog! said:

        Hello Mell,

        You can follow us at twitter on @TheCareerDog.

        Hope to see you there!

    • March 20, 2011

      Brankica said:

      Hey you can always contact me through my blog if you need help, there is a link in my bio at the bottom of the post.

      Glad you had fun reading this πŸ˜‰

  40. March 21, 2011

    Deb Piedra said:

    On 29 & 30 I had never thought of an introduction on a follow. I had never received one so I assumed it wasn’t something done. But for someone new like me these are good points to ponder. Thanks!

    • March 21, 2011

      Brankica said:

      Hey Deb, I will be honest and say I thought about it along the way when I realized there is not point of following back everyone automatically.

      So I end up finding out about great people and follow them, to realize they have been following me for awhile. Makes me feel bad like I wasn’t paying attention.

      So I would love if people would say hi. I guess it would not mean I would follow back 100% but still would check better what they have to offer!

  41. March 21, 2011

    Rachel said:

    I love this! I agree wiyh #1 #14 #19 # 24 lol VERY GOOD! RACHEL .By the way, thank you for following me.

  42. March 21, 2011

    Marianne Worley said:

    I appreciate your list. Now that I’ve been on Twitter for over a month, I am starting to experience the bot followers and I’m having to spend more time culling through them. I wish I had this list on day #1. But I’ll try to be a better Tweeter!

    • March 21, 2011

      Brankica said:

      Hey Marianne,
      when I first started, I posted on my bog 10 reasons I will unfollow you. After only about 2 short months later, this list comes up.

      I am pretty sure in 2 more months I will have a list with 50 items on it, lol

  43. March 21, 2011

    indsey Annison said:

    Shall we turn it round?

    10 reasons I *will* follow you Twitter….

    You are real
    People I know follow you
    People I want to know follow you
    You post some good sh*t
    You exist elsewhere eg blog, FB, LI
    You are actively following an interesting hashtag
    You are NOT followed by hundreds of bots
    You know how to RT and reply to ppl
    You aren’t stuffed up your own bottom.

    Aside from that, I have about 50 other criteria that I use, but thought that would count as my contribution!

    • March 21, 2011

      Brankica said:

      Hey Indsey,
      awesome contribution.

      This part ” You are NOT followed by hundreds of bots” is what I learned after reading The Tao of Twitter by Mark Schaefer.

      Not only it is important who you follow, but it is very important to be careful about who follows you! That is a great point you made!

      Thanks so much for a great reply!

    • March 21, 2011

      Davina K. Brewer said:

      Great turnaround Indsey, love it. I’m still moderating my follows/followers and this is good advice, thanks.

  44. March 21, 2011

    Ken Nadreau said:

    OK, here’s one I just got. Tell me what you think πŸ™‚

    This Tweeter has about 2,800 followers, over 5K tweets, but only follows 1 person. He doesn’t use his real name, but uses what he does instead.

    What are the chances he’ll unfollow me almost immediately if I follow him?

    To me, this is a prefect example of a “talk at you” marketer who doesn’t want to hear what anyone else has to say, or have real relationships with his fellow marketers. When I saw the 1 follow, I thought, “this guy is all ego, and the person he’s following is probably another of his own Twitter names.”

    • March 21, 2011

      Brankica said:

      I could not agree more.

      Here is another story. There is this blogger that openly talks how she follow 3000 people and unfollows them after a few days. She follow less than 100 people and has thousands of followers. How does that sound!?

      I do know people that genuinely get their followers and just don’t follow back but that is another story.

      • March 21, 2011

        Ken Nadreau said:

        I do know that one prominent Internet marketing coach (won’t mention his name or the fact that he’s a short, “tubby” Aussie πŸ˜€ ) who advocates not following many people. I never got his reasoning on this, but I’d bet a lot of his students are following his lead.

        I’m more in the camp of letting things happen organically. If someone follows me and I find them interesting, I follow back. If not, I’d imagine they’ll just go their way and I’ll go mine.

        Numbers don’t really matter much to me, but in spite of not caring, I seem to have just about as many followers as I follow. Go figure πŸ™‚

    • March 23, 2011

      BeltwayBoy said:

      You are right on the money! I like the personal interactions and meeting new people. I try to be active and do retweets if it is something that is of interest to myself or followers.

  45. March 21, 2011

    Kim [email protected] Garage said:

    I always read these lists with trepidation because I am/have been quite a few of them in my time on Twitter.

  46. March 23, 2011

    Blake Waddill said:

    Your title is just brilliant! While I don’t agree with every reason in every case, you have a pretty awesome “rules of thumb.”

    For CEOs/Gurus and people with a crazy ratio of following:followers, you can get some really amazing stuff. Don’t let that be what keeps you from following those people, let it be the content of their tweets.

    • March 23, 2011

      Brankica said:

      Hey Blake,
      That rule is not for real CEOs and people with following ratio but for those who are faking it.

      I do know how to see if someone is really worth following. Heck, my favorite blogger follows about 100 people and she has like 8.500 followers but I know how she earned each and every one of them.

  47. March 23, 2011

    Soffia [email protected] in Bandipur said:

    This is how you can build a list of follower that exhibit quality instead of quantity. No matter how many follower for you on twitter if they are not actual users. And you should follow those users only who are not spammer, related to your interest and highly interactive also. So you can ask them for help anytime.

  48. March 23, 2011

    Tina @ defuzed said:

    I don’t think it is good idea to block people that are following you, unless they are bots.

    • March 23, 2011

      Brankica said:

      I don’t think anyone suggested blocking real people. We were talking about bots, when it comes to blocking them.

  49. March 23, 2011

    Robert Bravery said:

    A great list. I follow something quite Similar. Now you have added a few more to my list.

    The bottom line is follow people who are going to add benefit to you, your website, or business.

    Just following for the sake of it is pointless. Unless you get paid per follower.

    I have often wondered how people can interact with thousands of followers. I have a very low follow list. According to the general lists out there. Even with my low amount of followers I still battle to interact with a small percentage.

    I know you can’t interact with everyone all the time. But still I find it difficult.

    These people with so many followers, can’t be real.

    • March 23, 2011

      Brankica said:

      You said it Robert, follow those who add benefit to you.

      I have trouble keeping up with everyone, and every once in a while, I stop following people I don’t interact with.

      I even tried engaging some people in conversations that I saw communicate with other but would not reply to me. Most of them actually followed me first. Well, I delete them easy, cause I wanna communicate with people πŸ™‚

      • March 23, 2011

        Bill Dorman said:

        You just touched on something I’ve experienced w/ a couple of people; they followed me first and I tried to engage them, even commenting on their posts………and nothing. So weird; I knew when I got to a certain age women don’t ‘see’ me anymore but now you are telling me they don’t ‘hear’ me either? Yikes…

        I haven’t ‘unfollowed’ them but I’m thinking ‘what’s the point’? I’m not looking for numbers, just engagement and if you aren’t bringing that then I probably won’t follow. Not being a snob, just no need to waste each other’s time.

  50. March 23, 2011

    BeltwayBoy said:

    When I first started I was trying to build my numbers like everyone else until I realized the error in doing that. I have been weeding out the bots and people I have nothing in common with. I also like to do my own tweets and will never use any type of automation. I like this post, thanks for sharing it with all of us!

    • March 23, 2011

      Brankica said:

      I think we all start the same way. I did the same thing the very first time I joined Twitter with one of my niche sites. But after awhile I guess we all learn what is better πŸ™‚

  51. March 25, 2011

    Dean Saliba said:

    It took me a minute to realise what you meant by “You are an egg”. I was sitting here thinking “Egg? Egg? Oooooh right, Egg!” I blame the late evenings lately. πŸ˜›

    • March 25, 2011

      Brankica said:

      Hey Dean, that is funny. And now that you say it, it makes so much sense. We always assume people know what we are referring to. Sorry for the confusion but I am sure I got a smile from you on that one πŸ™‚

  52. March 26, 2011

    Albin StΓΆΓΆp said:

    LOL. I totally agree. I hate when people use that WordPress-plugin that fetches 4-5 random Twitter-followers and put them in the Tweet like this:

    “Today top stories via @Follower1 @Follower2 etc..”

    It’s just sooo spammy. Though I have to agree that I still follow they who use that plugin.

    • March 26, 2011

      Brankica said:

      I haven’t heard of that plugin. I do know some other softwares having that options.

      But I kinda don’t mind whatever some people do, as long as they add value πŸ™‚

      Thanks so much for the comment.

  53. March 27, 2011

    Melody said:

    Great list. I will over look a some of those problems if there is some real reason to connect with that person. Personally, I don’t know which is more irksome in a tweetstream – 10 or 15 tweets of all a bunch of names @replies for #FF with no explanation, or the oppposite extreme of someone just broadcasting to the world, with absolutely zero “@” replies.

    • March 27, 2011

      Brankica said:

      I agree Melody,
      like in everything else, the balance is the way to go πŸ™‚

      Thanks so much for the comment!

  54. March 27, 2011

    Delena said:

    Hi Brankica!

    Well, I just tallied up my results for a week on Twitter doing nothing but RT, and giving @ mentions to new followers, people I’m now following, and replying to others.

    They’re definitely not huge numbers (not like 50 new followers a day!) but they’re great for me just starting back up with Twitter:

    50 new followers, most of whom are in my niche

    84 mentions

    5 RTs (from none, lol)

    20 clickthroughs to my blog from my profile

    2 new subscribers to my newsletter

    16 new subscribers to my RSS feed

    12 new blog followers via Google Friend Connect

    Like I said, it’s not huge, but I’m definitely in the conversation now, and already have had a few requests to RT some stuff. (And I found a way to be more active on Twitter AND have a baby, lol)

    Thank you so much for this post. I never would have gotten my idea without it!


    • March 27, 2011

      Brankica said:

      Delena, I am so glad you got results from it. I love how you can see those numbers going up and definitely can’t wait to see what are you going to “report” in another month or so. You are obviously doing great now and I am very happy I could help somehow!

  55. March 28, 2011

    Kavya Hari said:

    Actually, its set of collection list:)From here, i learned a lot of things about tweet follows, so i would like to say thanks for given useful article on here:)

    • March 28, 2011

      Brankica said:

      Hey Kavya, glad you liked it. Even if you don’t find them all useful, you can get the picture of what people don’t like on Twitter and act accordingly. You see a lot of comments that agree with this πŸ™‚

      Thanks for the comment and nice to meet you here πŸ™‚

  56. March 28, 2011

    Trudy said:

    The only one I disagree with is #4. I do follow companies back, especially ones with great brands that reply to users, or vendors for products that I use for my work. The rest of the list is pretty solid. Kinda funny too.

    Great post.

    • March 29, 2011

      Brankica said:

      Hey Trudy,
      I do too. I was actually referring to those millions of companies that follow you expecting you will follow back and all you can see is that they are “social media services” and don’t have but 500 followers. That doesn’t add up, does it πŸ™‚

  57. March 29, 2011

    Oliver said:

    Nice article, I am following only the persons or sites who / which are interesting for me, like sitesketch. The most tweets and twitter accounts are spam-accounts. It is hard to get only the best ones.


    • March 29, 2011

      Brankica said:

      Actually, you can find awesome people by following lists. For example, if a person you like to follow has created a list of people they like to follow, it is most likely full of people that are great to follow πŸ˜‰

  58. March 29, 2011

    Russell Aaron said:

    What a great article! As a relatively new user to Twitter, it’s amusing to see some of the things that you listed as annoying, and I have already experienced them first hand. People with obnoxious and useless bios are the most annoying, followed closely by companies trying to build a Twitter follower base instead of provide me with valuable content!

    • March 29, 2011

      Brankica said:

      I could not have said it better. First post I ever posted about Twitter was something like “10 reasons I will unfollow you”. Well two months later, the list is 30 points long, lol.

  59. March 29, 2011

    marilyn said:

    Hi, Pretty new to all that is tech. I’m an egg because I tried to upload a new pic. & voila!Hopefully help is on the way soon (our University student should be on shift in the next week) and all will be well.Have a great & productive day.

    • March 29, 2011

      Brankica said:

      Well, you are then forgiven πŸ™‚

      Joke on the side, that is a valid reason to be an egg. But as long as you aren’t spamming people you will be one of those who are not on this list.

      Just today I had a person follow me. No followers. Follows no one. But had 177 tweets, with 177 different mentions and sending everyone to the same link.

  60. March 30, 2011

    Angel Navedo said:

    I’ve remained around the 130 follower mark, a small number of which I believe are bots or scam artists.

    I really don’t trust Twitter for the most part, but I appreciate what it can be as an information resource.

  61. April 7, 2011

    Nasif said:

    Most of the people I am following on twitter are in a niche of either weight loss or about cosmetics. I need to unfollow all those stupid followers.

    • June 12, 2011

      Brankica said:

      Those niches are definitely among those who hardly ever actually communicate. That is why I just stopped following back all together.

  62. April 13, 2011

    Allyson Stewart said:

    Hey, Brankica

    Great post. I’ve heard the nightmare stories about Twitter. Dealing with spam is such a hassle, especially on social networking sites. How do you get around it? It’s just time consuming and annoying.

    Personally, I don’t have a Twitter account (I know, “shudder”). I was thinking about joining Twitter, but am just not there yet.

    I don’t believe in following someone just to get a return follow. I prefer to follow someone because I’m interested in what they’re saying or because we have similar interests.

    Good thoughts. Good thoughts.

    • June 12, 2011

      Brankica said:

      Hey Allyson, when it comes to Twitter and I see a follower who is obviously a bot I just block them.

      When it comes to my blog that is more time consuming but I guess we have to deal with it πŸ™‚

  63. April 16, 2011

    Lee Ka Hoong said:

    We’re on the same boat Brankika! Nevertheless, I believe that you miss out 1 more reason “You don’t upload and display your own picture or company picture!”. I usually don’t follow people who don’t use a picture, it gives me a feel that this account is a spam or people who create an account and leave it there.


  64. April 23, 2011

    LedCoMe aka Eugene Matthewd said:

    I like your rationale. I have less than 50 followers or so at present and I’m still learning what @ means and how to get my tweets retweeted so basically I’m a newbie. The good thing is I am patient and willing to learn; thanks for the lesson πŸ™‚

  65. May 14, 2011

    Roshan said:

    incidentally, you have over 13K followers while following back only a few! do you think all your followers are in the above 30 category?

    • May 14, 2011

      Nicholas Cardot said:

      Actually, I follow those than engage with me. Most of those 13,000 have never so much as said hello. I’m not going to follow back just to boost a ratio. I literally follow almost everyone I have a real conversation with. That’s the bottom line.

    • June 12, 2011

      Brankica said:

      This isn’t about followers, it is about who you follow (or in this case who I don’t follow). You can’t stop people from following you for the most part so it doesn’t matter what category they are in, but you can sure filter who you follow and Nick is doing it great.

  66. June 12, 2011

    Jose Jimenez said:

    As I keep saying, its not a numbers game. I’ve thought of a few others to add to the list some of which have already been mentioned but there was one time when I had the same person follow me 3 times in the same day using different accounts!!

    Recently I had a new follower and their bio stated they were a small business owner and they recommended x service. Their link was for this service rather than their own business (like it really exists) so this person has come on Twitter to solely promote someone else’s business. Please, like anyone is going to fall for that.

    It’s all part of the fun I guess. πŸ™‚

    • June 12, 2011

      Brankica said:

      Lol, same here. I was actually very rude to a person on Twitter once because they kept following and unfollowing me from the same account 3 or 4 times in several days. I told them they are not getting a follow back and just to stop it. Believe it or not, I get a reply “Sorry, I will fix this”. All that tells me is that they are using an automated tool πŸ™‚

  67. June 12, 2011

    Thomas Frank said:

    How is being the CEO of something a reason to not get followed? To me that means they’re people I’d WANT to follow – someone who’s successful, or at least a go-getter. That is, of course, unless they’re the CEO of Monkey Ninja Social Media Marketing Inc.

    • June 12, 2011

      Brankica said:

      That is exactly the type of CEO’s I am referring to in the post. I already said it in the comments.

      Everyone calls themselves a CEO today and not all of them are, so a person should be selective.

  68. August 25, 2011

    Mitchell Allen said:

    Brankica, these are all good reasons not to follow an account. I only wish Twitter had this list as a checkbox for us to pre-emptively block such accounts from following US!



  69. September 7, 2011

    Bart said:

    Thank god I don’t follow this person. Damn, this is what ruins the internet.

  70. October 7, 2011

    Mark said:

    Brankika, excellent twitter article. I have “will follow back” on twitter. I thought it was more useful than the bikini… Thanks.

  71. October 27, 2011

    Akash Kumar said:

    I didn’t understand #28 why won’t you follow those people.

    Also I don’t like following people who tweet too much mostly not related with what I am looking for or not useful for me.

  72. March 28, 2012

    Guest said:

    Thanks. Nice post πŸ™‚

  73. April 7, 2012

    mohmed said:

    Every body say yayo
    :p follow me @ta9wet_
    And enjoy πŸ˜‰

  74. November 7, 2012

    Taimoor said:

    hah! very legit reasons. πŸ˜€
    But I can’t understand why you won’t follow a person who follows 10 and have 20k followers? :p
    I mean he must be a popular personality.. :p

  75. December 14, 2018

    Andrea said:

    Nice list you got there, I can’t blame you with those coz some in your list I found it agreeable. healthcare marketing