A Classic Example of Noteworthy Branding
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Growing up in Northern Illinois during the 1990’s, I vividly remember how huge Michael Jordan was. He was the basketball idol of every kid in the Chicago area. My friends and I collected hundreds of his basketball cards and we valued them to be more precious than gold. I remember as if it were yesterday the day he led the Bulls to win their third championship in a row.
Those of us who were locals weren’t the only ones that noticed this champion during his heyday. The entire nation looked on at him and soon sponsors began crawling out of the woodwork begging him to showcase their product.
Nike worked hard to associate their brand with a powerful name that was familiar to their potential customers.
Nike shoes moved in early on this trend and quickly convinced Michael to sport their product. He wore Nike shoes on the court and a short time later he began appearing in television commercials for them. Nike even named a line of shoes after him: the Air Jordans.
It wasn’t long before the names of Michael Jordan and Nike were inseparable. I don’t know what it was like in the rest of the country, but where I lived those two names appeared every where. I saw posters in the mall. I saw ads on TV. I even saw them in a comic kids movie called Space Jam.
Nike had developed a marketing strategy that seemed to instantly launch them into every corner of our community. We couldn’t turn around without being faced be one of these two names.
Nike spent millions of dollars in an effort to gain a huge presence in America and history shows us that it paid them back with huge dividends.
Group Discussion: How can a blogger create a strong, influential online presence using little or no money?
Just as Nike created a strong presence in America, it’s important for us to create a strong presence online throughout the areas of the internet that are related to our websites.
I want to use this post as a brainstorming session. I want you to leave your thoughts and ideas for branding your name and your website online. Although you can certainly spend millions to accomplish this like Nike did, I want today’s session to primarily include methods and practices that are free or at least very inexpensive.
What ways can you think of that will project your brand into the online community? What can you think of that will let people become more familiar with you and your site that you can do outside of your own domain?