Effective Brand Marketing For Your Blog

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Brand marketing is everything if it can be done to actually drive people to action.

I’ve heard people say that branding is sometimes an excuse for lack of actually accomplishing anything. For example, someone might say that they are not seeing any traffic but that is because they are more focused on just branding their website, themselves and their content.

But brand marketing that is not delivering visitors isn’t really branding. If people aren’t actively searching for you, then your branding is basically worthless.

Real branding is that which drives people to seek you out.  It compels people to read what you’ve written, to follow your advice, and to purchase your products.  Branding that doesn’t lead to action is not branding.

The Generic Brand vs. The Name Brand

Those brands at the supermarket that cost only half as much as the box sitting right next to it are referred to as ‘generic brands.’  They are considered to be less valuable than the ‘name brands’ even though they are often very similar.

Somehow the company behind Cheerios has developed themselves as a respectable household name and Wheatie O’s are laughed at.  Cheerios has developed a better marketing campaign.  They’ve produced a better product.  They’ve created real value and consumers know it.

So what kind of value are you creating at your blog?  Are you creating content that is fun to read?  Are you providing information that is in demand?  Are you meeting the needs of your readers?  Because if not, then you might as well pull up a chair next to the Wheatie O’s because you’re playing second fiddle now.

How do you develop a solid name brand?

There are three principles to developing powerful branding that people will come flocking toward.  I’ve listed them below and I’ve listed a few articles under each one to get you started.

These three concepts have the power to provide you with a massively successful brand.  You will be able to attract and build a large number of readers.

If you pay attention much to the articles at Site Sketch 101, then you have probably already noticed that most of the articles on this site can be placed into one of these three categories.  They are, in my opinion, the pillars of online success.

Group Discussion:

So what does it take to build a powerful name brand in the blogosphere?  Do you have what it takes?  What tips would you give to others who are working to build their brand?  What have you found that works for you?  What doesn’t work?

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21 Vibrant Comments

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  1. October 23, 2009

    Anne said:

    I don’t know anyone who is working any harder than you are right now, Nick, to have a presence and add to the discussion. I wish you all the best!

    • October 23, 2009

      Nicholas Cardot said:

      Anne –> Thanks, Ann. Building an online presence takes a lot of work but it’s so worth it in the long run. It’s fun and leads to a larger number of friends online.

  2. October 23, 2009

    Carltron Green said:

    Very good article. I’m not building a blog start-up, but I am building a web start-up, and my goal is to try and connect with my target market before we launch. I think a lot of start-ups fail because they fail to connect with their targeted community, and therefore fail to establish a brand name.

    • October 23, 2009

      Nicholas Cardot said:

      Carltron Green –> I think that you are absolutely right. The principles in this article don’t only apply to blogging. They definitely apply to websites in general so be sure to apply these concepts to your site as well.

  3. October 23, 2009

    [email protected] Knowledge said:

    I am on my way to have great blog design. I hope i can use this design soon.
    .-= My Latest Blog Post: Using Bing Search Engine =-.

  4. October 23, 2009

    Randall G. Leighton said:

    I love your energy, Nicholas. That in itself is inspiring. I’m finding twitter a surprisingly useful tool to get people to look at my blog. It seems like every time I mention it, I get ten more readers and a couple more twitter followers.

    My idea is to build my brand reputation with my blog. My blog is advertising for my business. It gives me a place to express myself freely and ensure I provide interest on solid subjects. I feel if my blog exudes confidence and knowledge Then, people will be impressed and hire me for wed development work Just my two vcents.
    .-= My Latest Blog Post: Time To Change Colors =-.

    • October 23, 2009

      Nicholas Cardot said:

      Randall G. Leighton –> Thanks. I’m a highly self-motivated individual. There’s too many other people out there trying to be successful at this for me to just lay off on the sidelines and hope to win it big. I’ve got to get excited and get involved. You do too. We’ve got to give it everything we’ve got to be successful. It can be lots of fun and well worth it in the long run.

  5. October 23, 2009

    Ron Boracay said:

    For me, if you want to have a strong brand, uniqueness is the key to it and of course, add those information posted by Nick, I am pretty sure, strong brand can be achieve.
    .-= My Latest Blog Post: Two Seasons Boracay =-.

  6. October 23, 2009

    John Samuel said:

    I recently came across your site. And I find the articles quite interesting. You will surely have a low bounce rate since your design is quite elegant and you point to a lot of articles. You have covered very interesting points in this point.
    .-= My Latest Blog Post: How to search Tagged Messages in Thunderbird? =-.

    • October 25, 2009

      Nicholas Cardot said:

      John Samuel –> Thanks. Design is too often overlooked by bloggers but just as you mentioned, it can be an essential element to lowering a bounce rate.

  7. October 23, 2009

    Blake @ Props Blog Reviews said:

    Something about today has been very eye opening. Copyblogger had an amazing article that was a sidestep to this one about finding your niche, but I think they are hand and hand.

    Branding is about having amazing value. Seth Godin claims it is delivering on what you say you are.

    I think part of branding is embracing what makes you different from everyone else and then providing top notch content from your “weird” perspective.

    There are plenty of other people with that same weird perspective, and they will be drawn to your brand.
    .-= My Latest Blog Post: Crack Up Going Through The Let’s Play Archives =-.

    • October 25, 2009

      Nicholas Cardot said:

      Blake @ Props Blog Reviews –> I think that a lot of people misunderstand what value really means. Value in its most basic concept means the price that someone would be willing to pay for something. Would someone be willing to pay for the material that you are producing? If so, then you are providing real value.

  8. October 23, 2009

    Web Hosting Blog said:

    Brand building is the inspirational aspect of marketing. Building community by encouraging and interacting with participants on your blog is a good way build brand
    .-= My Latest Blog Post: Web Hosting for Small Business and for Blogs =-.

    • October 25, 2009

      Nicholas Cardot said:

      Web Hosting Blog –> Good points. Get involved and forming genuine relationships with your readers is a terrific way to build and grow the community around your blog or website.

  9. October 23, 2009

    Jay Medina said:

    This is so true. Branding attracts people. Without proper branding and eye candy features in your blog or on your market it would be worthless as mention in this article. Thanks for sharing it Nick such a great information.

    Why You Should Never Use Call Waiting
    .-= My Latest Blog Post: Why You Should Never Use Call Waiting =-.

  10. December 26, 2009

    Davor Gasparevic @ Cheap internet marketing ebooks blog said:

    All I know that for branding, free blog services, like blogger I currently use, aren’t acceptable.

    Yes, you can still do great SEO and spit out excellent content, but until you buy a domain, hosting and design a decent blog, I think branding is something that is out of your reach.

    That is just one of the things I’ve learned through dealing with the blog I currently work on.

    Still, I don’t consider it a waste, and once when I start building my first REAL blog, I think I have a pretty good idea how to stand out from the crowd.
    .-= My Latest Blog Post: Tons of free internet marketing and money making ebooks here! =-.

  11. January 6, 2010

    Web Design Mauritius said:

    Thanks for the great elements Nicolas. I must say that I’m bad at branding. I’ve been running a web design blog targeting a Mauritian audience for 1 and a half year now and though I’ve had some peaks in traffic it just doesn’t seem to take off. One of my major problems comes from the target itself. Mauritian web designers are scarce and very few of them are not interested in standards and all the new web technologies. Many a company here are still selling websites with nested tables and 1990’s style web design. So branding is really difficult. I’m still looking for new ideas to get this working, and as you put it, motivation is the key.
    .-= My Latest Blog Post: Design on paper with Konigi’s wireframe. =-.

    • January 7, 2010

      Nicholas Cardot said:

      Web Design Mauritius » Having such a narrow focus of people, it can become very difficult for you to attract large numbers of people. However, just ensure that your content and design is getting better and better all the time. Show people that you know what you’re talking about and the community will grow over time.