15 Drop-Dead Simple Link Building Techniques
Things are changing very fast in the world of search engine optimization. Search engines are becoming smarter and smarter each day. They’ve come far from meta tags, spammy blog comments and forum signatures to social media, link building, authority of linking sites and many other ranking signals.
Nobody knows about the future, if the search engines will start giving less value to links, but for now link building is still the most important aspect of your entire SEO campaign. If you are weak here you certainly need to work on it.
Link building is tedious, time consuming, confusing and frustrating at times and many people complain that natural link building is not possible in many niches. Because of that, I have tried to list all the possible ways I can think of that you can use to build links naturally.
Link Building For Dummies
- Build a link-worthy website – Some people don’t agree with this, but having a good, informative site does help the link building as a whole. You need to build a good resource so that people actually want to link to you.
- Pay Per Click campaign – Once you have a useful site up and running all you need is traffic and people to appreciate your work. PPC can be really helpful in bringing related visitors to your site. Many of them will be happy to link you for free if you really have something useful to be linked.
- Directory Submissions – It’s good to start with submitting to some useful directories. There are still a lot of useful free and paid directories, you just need to find them. Here is good list of free directories. SEOmoz also offers a list of 400 directories but its limited only to their premium members.
- Web 2.0 sites for links – You can write quality articles and create a lens on squidoo or submit articles on hubpages. Well written, quality pages easily get a high ranking on these sites and can drive you high-quality links and traffic.
- Creat profiles on social media sites – Create you profile on sites like YouTube, Twitter, Facebook, LinkedIn etc. These sites contain nofollow on the outgoing links but they do pass a lot of trust to your site and, of course, don’t forget about the traffic you can get from them.
- Bookmarking for links – Digg, Delicious, Reddit, StumpleUpon, AboutUs, Connotea etc. Only the last two give you dofollow links but the other mentioned sites can be very useful for building strong nofollow links.
- Links from Q&A resources – Get registered with Q&A sites like Yahoo Answers, Google Groups and Quora. Look out for questions related to your niche and answer them along with posting related links to your site. It will hardly take 5 – 10 minutes to answer a question.
- Write reviews for links – Many of the brands in your industry might be new. Find out related brands’ products and services and offer them your useful review in return of a backlink.
- Give something for free – People love free stuff, you can offer your current customers or other visitors a free copy of your product or provide them your service for free in return of a backlink.
- Write and giveaway free ebooks – You can write an ebook on your topic of expertise and give away some of your useful tips and techniques. Distribute this ebook on your site for free and encourage your readers to link back to you in return.
- Write a blog – Start a blog and keep it updated with unique and fresh content. Get listed in Technorati. You can easily get featured there even if you are new. Don’t be afraid of giving out links from your blog to related and useful sites. Many people are very generous and can link you back if you have anything that can be useful for their site or blog.
- Create a contest – Create a contest giving out prizes to winners. This is a kind of link bait, but you can generate tons of links from it if your contest is really interesting and has nice prizes in return.
- Create useful tools – Think of creating tools that might be useful for people in your niche and offer it for free. You can’t imagine how many number of links a useful free tool can drive you.
- Write guest posts – Find some authority sites in your niche that allow guest posts. Write a quality guest post for them in return for a backlink from your author bio or even an in-content link from the posts.
- Sponsor website templates and WordPress themes – There are a lot of people who are looking for some quality website templates or WP themes. You can get your own theme created and distribute it on the web for free with a link back to your site from the footer. Or you can find themes to sponsor on sites like Magpress or on forums like DigitalPoint or V7N. You can get some useful tips on how to sponsor a wordpress theme here.
You can probably think of many other creative ways to build backlinks to your website. You would have noticed that I haven’t included things like blog commenting, forum posting or link exchanges in this list because these are the most used ways to generate backlinks and you might be already aware of them. If you are not aware of them check out this article on building inbound links.
I hope that of all the ways listed above you might be able to use some of them if not all while building links to your site within your niche. Let me know in the comments if you can think of more useful ways to create backlinks.