15 Drop-Dead Simple Link Building Techniques

Our host today is Akash Kumar. If you're interested in getting in front of the readers of Site Sketch 101, check out our guest posting invitation here.


Things are changing very fast in the world of search engine optimization. Search engines are becoming smarter and smarter each day. They’ve come far from meta tags, spammy blog comments and forum signatures to social media, link building, authority of linking sites and many other ranking signals.

Nobody knows about the future, if the search engines will start giving less value to links, but for now link building is still the most important aspect of your entire SEO campaign. If you are weak here you certainly need to work on it.

Link building is tedious, time consuming, confusing and frustrating at times and many people complain that natural link building is not possible in many niches. Because of that, I have tried to list all the possible ways I can think of that you can use to build links naturally.

Link Building For Dummies

Link Building

  1. Build a link-worthy website – Some people don’t agree with this, but having a good, informative site does help the link building as a whole. You need to build a good resource so that people actually want to link to you.
  2. Pay Per Click campaign – Once you have a useful site up and running all you need is traffic and people to appreciate your work. PPC can be really helpful in bringing related visitors to your site. Many of them will be happy to link you for free if you really have something useful to be linked.
  3. Directory Submissions – It’s good to start with submitting to some useful directories. There are still a lot of useful free and paid directories, you just need to find them. Here is good list of free directories. SEOmoz also offers a list of 400 directories but its limited only to their premium members.
  4. Web 2.0 sites for links – You can write quality articles and create a lens on squidoo or submit articles on hubpages. Well written, quality pages easily get a high ranking on these sites and can drive you high-quality links and traffic.
  5. Creat profiles on social media sites – Create you profile on sites like YouTube, Twitter, Facebook, LinkedIn etc. These sites contain nofollow on the outgoing links but they do pass a lot of trust to your site and, of course, don’t forget about the traffic you can get from them.
  6. Bookmarking for links – Digg, Delicious, Reddit, StumpleUpon, AboutUsConnotea etc. Only the last two give you dofollow links but the other mentioned sites can be very useful for building strong nofollow links.
  7. Links from Q&A resources – Get registered with Q&A sites like Yahoo Answers, Google Groups and Quora. Look out for questions related to your niche and answer them along with posting related links to your site. It will hardly take 5 – 10 minutes to answer a question.
  8. Write reviews for links – Many of the brands in your industry might be new. Find out related brands’ products and services and offer them your useful review in return of a backlink.
  9. Give something for free – People love free stuff, you can offer your current customers or other visitors a free copy of your product or provide them your service for free in return of a backlink.
  10. Write and giveaway free ebooks – You can write an ebook on your topic of expertise and give away some of your useful tips and techniques. Distribute this ebook on your site for free and encourage your readers to link back to you in return.
  11. Write a blog – Start a blog and keep it updated with unique and fresh content. Get listed in Technorati. You can easily get featured there even if you are new. Don’t be afraid of giving out links from your blog to related and useful sites. Many people are very generous and can link you back if you have anything that can be useful for their site or blog.
  12. Create a contest – Create a contest giving out prizes to winners. This is a kind of link bait, but you can generate tons of links from it if your contest is really interesting and has nice prizes in return.
  13. Create useful tools – Think of creating tools that might be useful for people in your niche and offer it for free. You can’t imagine how many number of links a useful free tool can drive you.
  14. Write guest posts – Find some authority sites in your niche that allow guest posts. Write a quality guest post for them in return for a backlink from your author bio or even an in-content link from the posts.
  15. Sponsor website templates and WordPress themes – There are a lot of people who are looking for some quality website templates or WP themes. You can get your own theme created and distribute it on the web for free with a link back to your site from the footer. Or you can find themes to sponsor on sites like Magpress or on forums like DigitalPoint or V7N. You can get some useful tips on how to sponsor a wordpress theme here.

You can probably think of many other creative ways to build backlinks to your website. You would have noticed that I haven’t included things like blog commenting, forum posting or link exchanges in this list because these are the most used ways to generate backlinks and you might be already aware of them. If you are not aware of them check out this article on building inbound links.

I hope that of all the ways listed above you might be able to use some of them if not all while building links to your site within your niche. Let me know in the comments if you can think of more useful ways to create backlinks.


Share your Opinion

and be a part of the discussion

  1. *Name (no keywords)

    * Indicates Required Fields
    Your Comment

32 Vibrant Comments

We would love to hear yours!

  1. November 3, 2011

    Akash Kumar said:

    Thanks for accepting my second guest post for this blog Nick.

    The post looks great, thanks to you.

    • November 4, 2011

      Praveen Gowda I V said:

      I even read your first post, it is really good.
      You should definitely write more.

  2. November 3, 2011

    Milena said:

    I need tips about SEO. There is a lot of stuff here. Thanks for sharing.

  3. November 3, 2011

    david k waltz said:


    Thanks for the tips. The Q&A sites and directories I had not heard of before, but might be useful.

    I have seen that sponsor WordPress themes before, isn’t that subject to search engine refinement? Just because I got someone to make a pretty palate does not really mean I have become an instant authority on home cooking or anything.

    • November 4, 2011

      Akash Kumar said:

      Hi David,

      As I have mentioned in he post before is that not all the methods will be useful for you, but I tried to list the most of the methods that can be used by any niche.

      Sure, getting links from WP skins won’t make you an authority in cooking or anything, but it surely will help you if you are able to distribute the skin to your niche. Just consider, what if some cooking blogs start using your WP theme, won’t the links from them would be useful then?

  4. November 4, 2011

    [email protected] casino strategy said:

    I am really looking for this kind of link building information to learn and understand more about SEO and link building.
    Thanks for sharing onlinecasinogames

  5. November 4, 2011

    Raj said:

    That was a comprehensive list. I would like to add Linked-In Answers to that Q&A section. It has worked for me in the past. Among the article directories, triond is pretty good as they place your articles in a related high quality blog they own.

    • November 4, 2011

      Akash Kumar said:

      Hi Raj,

      I really forgot about Linked-In answers while writing the post. Thanks for mentioning it here.

      Can’t say much anything about Triond, because I’ve never used it.

  6. November 4, 2011

    Aaron said:

    If you’re offering a web designing or web development services then you can easily create your own theme and it would work wonder for you. Some really great tips and bookmarked the free directories list page. 🙂

    • November 4, 2011

      Akash Kumar said:

      Hi Aaron,

      Yes it definitely helps you if are in web design or development services, even if you are not you still can design a theme and distribute it within your niche exclusively.

      You can a find lots of themes on the internet that are only a niche specific.

      And, the directory list I mentioned is one of my favorites too. Its good to have a good list of some good free directories. No worries I’ve many more.

  7. November 4, 2011

    Dean Saliba said:

    This is a nice list, I would have also added ‘blog commenting’.

    • November 4, 2011

      Akash Kumar said:

      Hi Dean,

      Thanks for your comments. I have mentioned why I haven’t included it in the second last paragraph of the post.

  8. November 4, 2011

    Akash Kumar said:

    Hello everyone,

    If you found this article any useful please retweet this article and don’t forget to like the article on StumbleUpon and other social bookmarking and social networking

  9. November 4, 2011

    [email protected] Money Online said:


    You say that some people don’t agree with #1. But I am certainly in your camp. I think it is the most important part, in fact. perhaps you get traffic without it, what is the point if the site you’re linking to is incredibly weak. It will not convert.

    Regardless, though, you have a great series of ways to get those links here. It obviously takes a lot of work to do everything that needs to be done. But in the end to be worth it.

    • November 4, 2011

      Akash Kumar said:

      Absolutely right Steve, that’s the point I wanted to make. Thanks for the comment.

  10. November 6, 2011

    Monica said:

    Thanks for the great info about link building. I am getting serious about my blogs (2 of them), and I am sure this will really help.

  11. November 10, 2011

    Ryan Critchett said:

    Akash, you’re right, these are drop dead simple! the ebook thing works surprisingly well. I wrote ebooks and sold them through the Warrior Forum years back, and it did wonders for my SEO. (at least as far as I could tell)

    I have a computer repair company, and I’ve been doing a lot of article writing about local events that I attend, and those posts get linked to! Helps tremendously. I think link building, beyond the basics, is basically creativity in disguise.

    • November 13, 2011

      Akash Kumar said:

      Hi Ryan,

      Its good it hear that you have been successful with these techniques. And I agree with you link building just requires a bit creativity and expertise within your niche once you have them building links becomes much easier.

  12. November 13, 2011

    Eric said:

    Great post.
    Eric, Belgium

  13. November 17, 2011

    Scott Dudley said:

    What the duplicate content problem? When you are talking about directory submissions you don’t just mean to resubmit the same articles with back links to loads of directories do you?

    Assuming you are talking about unique content, wouldn’t it be better to submit it on your own site, rather than wasting it on Ezine Articles.

    I know some of these article directories are ranked highly, and therefore the back links are seen as more valuable but I would rather have it sitting on my own site.

    Its interesting because people all have different opinions on article submissions and duplicate content. What is your opinion on this?

  14. November 17, 2011

    Akash Kumar said:

    Hey Scott,

    I have never mentioned about submitting articles in this post. I am talking about submitting your website the website directories on the internet. Check the link in the directory submissions I have provided it gives a list of many good directories.

    • November 17, 2011

      Scott Dudley said:

      Ah OK I see what you mean – thanks.

      While we are at it though do you think article marketing is a good strategy or is dead like a lot of other people say it is.

      • November 17, 2011

        Akash Kumar said:

        Well as far as article marketing is concerned, I had a lot of success with it a few years back.

        My articles used to get me more than 100 quality links per article and also huge amount of traffic. But I agree things have changed a lot since then. And that even after Panda update people are more frightened than ever before to publish copy content on their sites and blogs.

        So even I am unsure about article marketing because I haven’t used it for a while now. But there was a person on the v7n forums who mentioned that still gets loads of links and traffic from his articles.

        But as I said, I haven’t tested them out myself now. So can’t say much about it. I am considering to try it and I’ll see how it goes. Maybe I can write another article on the article marketing stuff once testing it out myself.

  15. November 20, 2011

    Brian Kinkade said:

    Great list of tips. I sure do use most of them, and with great results. Although I would love to add forums on that list, those really work plus it’s great for relationship building so it’s like hitting 2 birds with 1 stone.

    • November 21, 2011

      Akash Kumar said:

      Hi brian,

      I already mentioned why I haven’t included forum posting in that list.

  16. November 23, 2011

    Bill Bennett said:

    The list of free directories is badly out of date. One site on that list closed more than a decade ago.

    • November 23, 2011

      Akash Kumar said:

      Hello Bill,

      Yes, I have noticed that while submitting my own site to the directories but the list still has many good directories to submit too.

      I couldn’t find the time to look for a recent list. I would really appreciate to have a list of some recent and strong web-directories.

  17. November 27, 2011

    FBlogger said:

    So many good ideas how to build links! Very helpful and valuable post!

  18. November 29, 2011

    Noel Addison said:

    Creating profile on twitter, Facebook and LinkedIn is useless if you will not actively participate on it, share and create your network.

  19. January 3, 2012

    Sheshnath said:

    Great post really liked it, as I am new to blogging, this article really helped me for building links to my newly created website teechworld.com..
    Thanks a lot..!!

  20. January 13, 2013

    Marc A. Donald said:

    Nice Post, it’s full of great information.
    Guest posts is great for driving traffic and getting a backlinks as well.
    while creating a blog and writing posts is great for traffic as well as search engine because Google loves websites that add new content such as Blog.