Social Bookmarking Sites Can Improve SEO

Our host today is Anny Solway. If you're interested in getting in front of the readers of Site Sketch 101, check out our guest posting invitation here.

Social bookmarking sites provide an easy way for you to get back links to your site, whether you provide them yourself or put icons on your posts so that other people can bookmark your pages. This strategy can be equally effective on blogs and standard, static webpages.

Understanding how to use this for search engine optimization requires a bit of understanding about how social bookmarking works. It’s not the same as social media. It’s also different than file sharing, and has more in common with actually putting a bookmark in a book so that people can find a resource that you may think would be of interest to them.


On a social bookmarking site, people bookmark webpages that they believe are relevant to certain subjects. These various resources are tagged so that they can be correctly categorized among other resources similar to them. If you’ve ever used the bookmarking feature on your browser, you have some idea of how social bookmarking works.

Social bookmarks involve a user bookmarking the URL of a site and either saving it on a private network or saving it on a public website. Some social bookmarking sites require that a user have an account to use the features, while others do not. The most well known of the social bookmarking sites is likely Delicious, which is also responsible for introducing the concept of tagging resources so that they are easier to find.

Oftentimes, social bookmarking websites will encourage users to use creative tags to categorize content. This is particularly useful if a new trend happens to sweep the Internet and, along with that trend, a new term is developed to describe it. There are various organizational schemes used among social bookmarking sites, some of which involve folders and some of which involve only tags. Users may browse or search through the bookmarks to find what they’re looking for.

Why It’s Different

There are some significant differences between standard search engine indexing and social bookmarking. The primary difference is that people make their own entries into social bookmarking sites, rather than a search engine crawler selecting pages and categorizing them according to keywords and the algorithms that the search engine crawler uses. Social bookmarking sites are much more human driven, which means that you may get credit for a good page on a given topic, even if you fell short on making sure that the keywords and other search engine specific strategies were done correctly.

Using it on WordPress

Many professional Premium WordPress themes are built with features that make it easy to add social bookmarking links to the bottom of your posts and to your pages themselves. One of the key things to keep in mind is that you have to make it easy for people to find these links so that they are encouraged to bookmark your pages. There is another thing you can do to make the strategy even more effective.

Whatever type of content you produce, it’s likely that one of the tagging systems already in use on the social bookmarking sites will accurately described that content. These are sometimes referred to as folksonomies, meaning that they are systems of tags that are devised by users and that are not standardized by an algorithm.

When you’re social bookmarking your own pages – it’s perfectly legitimate to do this – try to give it tags that match other popular tags on the site but that which apply to your content very specifically. This increases the chances that people will run across your pages when they are using a social bookmarking site to look up resources for something that they’re interested in researching or learning about.

Share your Opinion

and be a part of the discussion

  1. *Name (no keywords)

    * Indicates Required Fields
    Your Comment

8 Spirited Comments

We would love to hear yours!

  1. May 2, 2013

    James said:

    Although quality content is more advisable nowadays due to recent updates, we can’t set aside that the old techniques such as Social bookmarking still contributes in getting backlinks.

  2. May 8, 2013

    Charice Jans said:

    I stopped using bookmarking sites because most of them are getting spammed or penalized. Other than that, the links coming from them have low value. Social Bookmarking still helps in indexing though.

  3. May 14, 2013

    Harshit said:

    I have tried social bookmarking and it indeed had a positive effect on the SERPS of my blog. However it should be done in moderation just like any other source of backlinks.

  4. June 4, 2013

    sanjay said:

    I rarely use social backlinks nowadays, since the recent update I don’t know if I can relay on these kind of techniques anymore. What do you guys think?

  5. June 25, 2013

    sundar said:

    yes this social Book Marking is good for SEO peoples to improve the page ranking, but the submitted news will not stand long time, OK thanks for sharing this information
    training and development courses

  6. July 1, 2013

    John said:

    After penguin update SEO strategy was changed because keyword stuffing & over optimization marked as a spamming practice. Now a days getting links from relevant sites is the only solution to get good off-page result. Mostly social bookmarking consider as a back link it will helps to increase your page rank.

  7. July 6, 2013

    Maria said:

    Thanks for the information about the social book marking sites, i did social book marking so far but i don’t know how it impacts, nice explanation between search engine indexing and social bookmarking.

  8. July 12, 2013

    Anwar Hussain said:

    I do agree with you that social bookmarks also increase the back links of a web site.but the only top ranked and quality content web sites are create a major role in getting back-links.