If you’re like most bloggers then you want to get as much exposure for yourself, your blog and your work as possible. It would be kind of weird to put time into creating a blog and writing great content if you didn’t want people to see it.
If you’re tired of small amounts of people even knowing about you or your blog then you are going to have to break out of your comfort zone and start trying something new. Guest posting is the best way to start fighting off the trolls of mediocrity.
I know what you’re thinking. Why would I want to put together a great article and then just hand it over to another blogger? Wouldn’t it make more sense to post it on my own site so that my readers have something to read?
The answer is simple: NO.
What really makes sense is to get your name out on as many other blogs as possible. What makes sense is presenting well-written pieces of your work to as many people as possible. What makes sense is guest posting.
There’s literally dozens of benefits to doing it and almost no downside to it.
As either a beginning blogger or as an experienced veteran, one of the most important things that you need to do to drive readers to your site is to present yourself as a credible authority to as many people as possible.
By getting yourself in front of as many people as possible you begin the difficult task of burning your brand into the minds of potential readers.
Don’t under estimate this single factor. This alone is worth the entire effort of writing a guest post.
It takes team work to make the dram work!
I like to think that the definition of a team is a group of people coming together in such a way as to be able to accomplish more as a combined unit than they could as a group of individuals acting apart from one another. In other words, it’s the idea that you can accomplish more with someone else than you could accomplish by yourself.
Guest posting is a great way to build valuable relationships with other successful bloggers. These relationships can lead to link exchanges, trackbacks, blog rolls and much more.
At most blogs the blog owner will provide you with a link and a byline to promote your site. Usually this will be located at the top or bottom of the article. Those links at the top of the article will usually have the highest click through rate.
Those at the bottom will usually have the highest conversion-to-subscribers rate. In other words, less people may click the link at the bottom but those that do are the most likely to subscribe to your content and become loyal readers at your blog.
If a reader goes far enough to find your link and byline at the bottom it’s because they enjoyed your article and want more. So even though a bottom-of-the-article link may receive slightly less clicks than those at the top of the page, it’s clicks are actually much more valuable.
Either way the strong boost in traffic is vitally important for a growing blog so get out there and get after it.
Increased Free Advertising
There’s a dozen ways that you can advertise your site. You can use content based banner advertising like Google Adwords or Facebook & Myspace Advertising. These are all great ways to advertise but they cost money and they are rarely as effective as actually getting one of your articles in front of an entirely new group of potential readers.
Site Sketch 101 Group Discussion:
What is your biggest hesitation or setback with guest posting? Where have you already guest posted and where are you going to try to post at in the future? What other benefits can you think of?
Remember that Site Sketch 101 welcomes guest posts so if you are looking for a place to get started then I’m only an email away.