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I’m sure that for many of you a trackback is as foreign to you as seeing a full set of teeth at a Willie Nelson concert. However, if you’ve been blogging for any time then I’m sure you seen the word around the blogosphere.
A trackback is actually much simpler than it sounds. Let me break it down for you like my 1st grade teacher used to do for me. If you link to another blogger’s article from your blog, then a link back to your site will appear in or around the comments of their article.
Using trackbacks has many advantages and in this article I’m going to explain why you need to jump in and start taking advantage of them. In fact, you should probably get started right now by linking to this article. 😉
1. It’s one of the best gifts you can give a blogger.
Just link to someone’s article and you are presenting them with a tremendous compliment and a gift that is really going to benefit them.
Check this out. One of the best gifts that you can give to a fellow blogger doesn’t even cost a penny. Not only that, but you can give it at any time of the year.
Remember how upset your wife was the last time you forgot her birthday and didn’t get her anything? Most bloggers won’t get upset with you when you don’t link to their posts, but they probably will be very excited and thankful when you do!
2. It helps drive traffic to your site.
You might be surprised how many people browse through the comments and trackbacks and click through to the user’s websites. I do this nearly every day at the blogs I follow. Those bloggers who are linking out to others are the ones that I want to hang out with…because I want them to link to me. Smart bloggers think this way. We network with those who can help us and who we can help in return.
3. It increases your authority to Google.
Any trackbacks that don’t contain the ‘nofollow’ attribute count as a positive vote toward your page in the eyes of the Google search engine… just like the trackbacks below. Not all trackbacks, however, will increase your Google authority. In fact, on many sites they don’t. This is actually exclusive to some sites as many avoid this.
Google’s search bot only follows certain links. Links with the ‘nofollow’ attribute either do not count or count very little towards your . Most webmasters add that tag to comments and trackbacks to avoid getting spammed with people’s useless comments just because they want to build the page rank of their own sites.
At Site Sketch 101, we don’t use nofollow on trackback links. If you link here, we’ll share the link love right back to you. This is a great reason why you should consider both commenting on and linking to our articles.
4. It helps you build relationships with other bloggers.
Relationships in every area of life are extremely valuable assets. I’m sure you’ve seen the action movie where a spy calls in a favor from an old CIA operative that he knows.
Blogging is no different. There are things you can accomplish when you have friends that you just can’t get done on your own. You can drive traffic to their site and they can drive traffic to yours which can push both of your stats higher and higher. You may have a big event approaching and you may want to ask them if they would share about it with their readers.
But you have to build a relationship with someone before you can start calling in favors.
Linking to one of their articles is a great way to get the ball rolling in a new online relationship. Linking to a site tells the author that you are excited about their work and that you are not ashamed to let your readers know about it!
5. It builds your own credibility.
A lot of bloggers are afraid to link to other websites or blogs because they fear losing their visitors. That is the attitude of a young, insecure blogger. Online leaders know that you will gain even more visitors because of the credibility that you gained by sending someone to a high-quality resource or website. If people are really pleased with the site that you sent them to then they will respect you and want to come back and see more of your links and resources that you share in the future.