All Posts By

Nicholas Cardot

Burn their House Down with Combustible Lemons

By | Awesome Content | 4 Comments

Recently, I’ve noticed that lots of pop stars have unique names for their followers. Lady Gaga has her little monsters, Katy Perry has her KatyCats, and even Justin Bieber has his Beliebers (I had to Google that last one, honest.). Following on with that train of thought, I’ve decided to give the readers and fans of Site Sketch 101 a cool nickname. My first thought was to call you Sketchers, but I’m pretty sure that…

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Giveaway Alert! The ABC’s of Growing Online

By | Practical Business Strategies | 11 Comments

Today we’re going to do a group exercise and I’m going to give away some cash.  I’m inviting each of you to post a comment identifying and explaining one principle that can help to grow our blog or our online presence in general. The first principle must begin with the letter A and be presented by the first person to leave a comment.  The second principle must begin with the letter B and be given by…

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How to Build Mountains of Online Influence

By | Tribes & Communities | 8 Comments

Far too many bloggers are struggling to find a way to develop themselves and their blogs into influential online cornerstones to which others flock and pay attention. When we speak, or in our case write, we want others to stop what they’re doing and pay attention. We want our words to carry weight to our listeners… and rightly so. John Maxwell referred to this principle as The Law of E.F. Hutton. The financial firm that…

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If Your Business Model Is Broken…Fix It.

By | Practical Business Strategies | No Comments

What is it that makes your products or services better than someone else’s services? The hard question is this: If you can teach others to make money online or in your industry, why are you struggling to make money through that means? I’m certainly not asking that to be unkind, but only to challenge us to think about the hard questions. To be honest, many of you need to change your online business model. If…

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8 Tips to Sharing Highly Effective Comments

By | Online Conversations | 5 Comments

Comments are the lifeblood of a successful blog. They are the evidence of a thriving, robust online community. Comments are great for you and your website, but there are several principles that many bloggers fail to understand when sharing comments on other sites. If you forget about these concepts then your comments will diminish from your online reputation. On the flip side, if you pay attention to these concepts, others will appreciate your participation in…

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The Power and Influence of a Thought Leader

By | Tribes & Communities | 3 Comments

Some time ago, I was speaking with a friend about blogging, social media and online influence. As we spoke, a common phrase kept recurring in what he was saying. “I want to be a thought leader in my industry,” he kept sharing. A thought leader… What does that mean? What does it really mean to be a thought leader? The Power and Influence of a Thought Leader The idea of being a thought leader is a…

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Feedburner…The Grim Reaper is Coming

By | Traffic Generation | 3 Comments

I find it ironic that the all-knowing Google can tell you the bacon number with references of any given celebrity. They can describe precisely how far you’ll have to jet ski across the Pacific Ocean if traveling by vehicle from Japan to China. They can do those unusual, and rather worthless, algorithmic calculations in a fraction of a fraction of a second (not a typo), but they can no longer provide a text-based subscriber count…

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The Dark, Unforgiving Prison of Writer’s Block

By | The Written Word | One Comment

I feel like I’ve been trapped in a dark, unforgiving prison of writer’s block from which I have no hope of escape. I have writer’s block and I’ve had it for so long that it would be more appropriate to call it writer’s hiatus. I feel like the terrified damsel in a horror flick who flees her house to make a last ditch break for it. Her survival depends on her getting into her car…

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Getting To Know Your Target Audience

By | Practical Business Strategies | 5 Comments

When I began this website, I had little understanding of the concept of target audiences. In the early history of this website, I was having a conversation with a friend who at that time was involved in online marketing. As we spoke, I asked him what I could do to be more successful here (and online in general). His response was to ask me who my target audience was. I responded by saying that I…

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The Unspeakable Horrors of Black Hat SEO

By | Awesome Content | 21 Comments

Early last year, a monstrous, radioactive Panda crawled it’s way out of a dark pit hidden deep in the darkest jungle on earth. The world watched in horror as it traversed the globe leaving a wake of death and destruction the likes of which George Romero couldn’t even imagine. The bloodshed was legendary and many fell victim to this merciless killer. The world mourned their dead. Some sang ballads in honor of those that were…

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