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Awesome Content

The Mindset of An Aspiring Young Writer

By | The Written Word | 41 Comments

There’s a fatal flaw in the mindset of most bloggers. Far too few seem to realize that at the heart of blogging is your ability to write. The more that you develop that skill then the more that you’ll be able to draw in your audiences and the more that you’ll be able to move them with your prose. I mentioned this a few weeks ago, but it’s well worth repeating: I have people ask…

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What is your passion driving you to write?

By | The Written Word | 71 Comments

Be true to who you are and share what your passions truly inspire you to write. If you’re compelled to write on something wildly confrontational, then don’t you dare shy away even if the aggressive hordes of hell itself howl and rage against you. If your passion fuels you to write something calm and passive, then don’t worry if not a single living soul affords it so much as a casual glance. All across the…

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You Should be Your Own Strongest Critic

By | Practical Business Strategies | 36 Comments

I have people ask me all the time, “How can I grow traffic to my website and gain more subscribers? And don’t tell me that content is king because my content is already awesome.” Then I look at their site and I think to myself, “Really!? Was this a joke? This stuff is awesome?” Do you recognize your shortcomings? There are really two types of people in the world: Those who don’t know what they…

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The Great Divide & The Real Value of Free

By | Practical Business Strategies | 40 Comments

Value, simply put, is the price that someone is willing to pay for a product or service. Value is not the price that the manufacture suggests for the product and it is not the price a person actually does pay for the product. Value is the price a consumer is willing to pay. For example, if an umbrella is on sale from $10 to $1, neither of those numbers is the value. If you are…

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The Litmus Test for Assessing Online Credibility

By | Practical Business Strategies | 26 Comments

Not every piece of material published online can be trusted. In fact, most can’t. Much of the content that you find strewn across the web will probably fail any serious litmus test that you might apply to determine its validity.  Anyone with a little bit of time on their hands can publish false information to the internet on a homemade website, a blog or even on mainstream websites like Wikipedia. For example, consider Neil Waters review…

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Adrenaline Rush: The War Against Mediocrity

By | Practical Business Strategies | 31 Comments

Like adrenaline, passion is a powerful fuel. Those who get wildly aggressive and go after their dreams with every fiber of their beings are the ones who achieve them. It’s those brave men and women who rise up and go above and beyond the standards that are set by society who really achieve the greatest things in life. Have you ever been told you can’t do something? Ever had someone laugh at your dreams? Or…

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Developing Compelling & Engaging Content

By | The Written Word | 48 Comments

Regardless of the topic or goals of your blog or website, you need solid content to fill your site. You’re looking for something that has the potential to really go viral. You’re hoping for a subject that will really incite people to leave comments and join the conversation. You don’t just want to add content in an effort to meet an artificially important quota; you want meaningful and substantial content. In the world of blogging…

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Q & A #01: Advice for Beginning Bloggers

By | Practical Business Strategies | 32 Comments

I love receiving questions and feedback from the contact page here at Site Sketch 101 and I’m recently coming to discover that I’m sharing just as much information via email as I am here on the blog so I’ve decided to begin sharing some of the emails and some of the responses as a way to make public the information that I’ve been providing. Each time you see a post with a title preceded by…

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What have you learned today?

By | Practical Business Strategies | 13 Comments

Lately I’ve been studying rather aggressively. I’ve been testing out of some college classes and I’ve been trying to learn some of the latest concepts in Web Design. I’ve been taking in some cool new features in HTML5 and CSS3. I’ve been trying to convince myself that Javascript is more than a decaf cup of latte. I’ve been reading, downloading podcasts (audio and video), and asking lots of questions as I have them. I’ve written…

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Content is King… Now Build the King’s Army

By | Practical Business Strategies | 32 Comments

Note: I wrote and published this article one year ago today but I still believe so passionately in the concepts in it that I want to share it with you again. I disagree with the spirit of the popular adage ‘Content is King.’ In fact, I’ve been writing about this recently here at Site Sketch 101. I believe that at one time content was all that was necessary but is no longer. I do believe…

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