Practical Business Strategies

The Litmus Test for Assessing Online Credibility

By | Practical Business Strategies | 26 Comments

Not every piece of material published online can be trusted. In fact, most can’t. Much of the content that you find strewn across the web will probably fail any serious litmus test that you might apply to determine its validity.  Anyone with a little bit of time on their hands can publish false information to the internet on a homemade website, a blog or even on mainstream websites like Wikipedia. For example, consider Neil Waters review…

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Adrenaline Rush: The War Against Mediocrity

By | Practical Business Strategies | 31 Comments

Like adrenaline, passion is a powerful fuel. Those who get wildly aggressive and go after their dreams with every fiber of their beings are the ones who achieve them. It’s those brave men and women who rise up and go above and beyond the standards that are set by society who really achieve the greatest things in life. Have you ever been told you can’t do something? Ever had someone laugh at your dreams? Or…

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Q & A #01: Advice for Beginning Bloggers

By | Practical Business Strategies | 32 Comments

I love receiving questions and feedback from the contact page here at Site Sketch 101 and I’m recently coming to discover that I’m sharing just as much information via email as I am here on the blog so I’ve decided to begin sharing some of the emails and some of the responses as a way to make public the information that I’ve been providing. Each time you see a post with a title preceded by…

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What have you learned today?

By | Practical Business Strategies | 13 Comments

Lately I’ve been studying rather aggressively. I’ve been testing out of some college classes and I’ve been trying to learn some of the latest concepts in Web Design. I’ve been taking in some cool new features in HTML5 and CSS3. I’ve been trying to convince myself that Javascript is more than a decaf cup of latte. I’ve been reading, downloading podcasts (audio and video), and asking lots of questions as I have them. I’ve written…

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Content is King… Now Build the King’s Army

By | Practical Business Strategies | 32 Comments

Note: I wrote and published this article one year ago today but I still believe so passionately in the concepts in it that I want to share it with you again. I disagree with the spirit of the popular adage ‘Content is King.’ In fact, I’ve been writing about this recently here at Site Sketch 101. I believe that at one time content was all that was necessary but is no longer. I do believe…

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Integrity in a the World of Online Marketing

By | Practical Business Strategies | 7 Comments

A few weeks ago, my wife was watching the Bachelorette … ouch … okay … fine … we were both watching the Bachelorette. As a soldier in the United States Army, it’s very difficult for me to admit that I watched that. I’m sure that you can understand that. But I digress. For some reason whenever people are dating on these Reality TV shows like the Bachelorette, they seem to take each other to exotic locations…

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6 Tips to Transform Your Reader’s Experience

By | Practical Business Strategies | 15 Comments

As I just finished reading through Chris Brogan’s latest post entitled It Won’t Matter, it reminded me of the vast disconnect that exists between the people running large corporations like Comcast Cable services and the consumers who are forced to deal with their painfully poor customer service. Comcast touts on their commercial advertisements about the wonders and features of their cable service in a concerted effort to gain your respect. Then when a consumer like Chris steps…

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Your Mindset is but a Drop in the Ocean

By | Practical Business Strategies | 39 Comments

Do you have any idea how many blogs are currently in existence? One hundred thousand? A million? Ten million? Not even close. According to Blog Pulse, there are over one hundred forty-five million blogs in the world today. That number causes me to make two observations. First, there’s no way they have any actual idea how many blogs there are. You simply can’t count 145,000,000 blogs. Sorry. You just can’t. Second, there a huge number…

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5 Essential Keys to Mashable’s Wild Success

By | Practical Business Strategies | 47 Comments

Nobody can argue about Mashable’s success. They sport over 2 million visitors per month reporting news and ideas in a niche in which many of us are working hard to build our own online presences: social media. As we look at Mashable and the tactics that they employ, I think it will become obvious to us that it’s no accident that they have been able to achieve and maintain the incredible level of success that…

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How Do You Make Money At Your Website?

By | Practical Business Strategies | 37 Comments

Most of us really enjoy the fact that we’re able to make real income from our blogging and online efforts. And although capitalizing on our website’s traffic and success and generating a real source of revenue can be tricky and confusing, it can also really pay off (no pun intended). There are so many ways to make money online and there are so many ways to maximize our potential through these various online income sources….

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