Category

Commanding Influence

2 Simple Tips to Increase Comments on Your Blog Posts

By | Online Conversations | 7 Comments

Recently I made two subtle changes over on the Warfare Plugins blog that I hope will increase the comments. I made these two changes several years ago on another blog and tested it on a very high traffic article and saw comments on that article go from 1 or 2 per day to around 5 or more per day overnight! First, move the comment form up above the list of comments. The vast, vast majority…

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The Human Side of the Internet

By | Tribes & Communities | 3 Comments

At nearly 25 years old, today’s modern internet is continually evolving.  For the first decade or so into it’s history, when it was just sprouting, the internet was commonly known as the information superhighway.  And although that phrase still applies, we now tend hear that term increasingly less often.  But it’s not just that term that’s disappearing.  It’s the powerful concept that it carries. As the internet was quickly growing and developing, it was known…

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10 Tips for Building an Awesome Online Presence

By | Tribes & Communities | 7 Comments

1. Provide genuine, quality help to others. “When you focus on quality, consistency, and being genuinely helpful (not just soliciting click-throughs) your results will amaze you!” ~ Dustin W. Stout I’ve noticed something paradoxically interesting across social media platforms. When you focus solely on growing an audience for the benefit of your business, it is often a long-hard climb. However, when you shift toward focusing on using social media to genuinely help others, the business itself…

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The Mindset of a Self-Proclaimed Social Media Ninja

By | Social Media | 16 Comments

There is nothing wrong with someone referring to themselves as an expert. That is, of course, unless someone has no idea what the word means or are using it solely to manipulate. Unfortunately this is the case in most circumstances. Dustin Stout goes so far as to say, “When it comes to social media marketing, there’s a billion and a half people claiming to have a clue. About 1% of 1% may be telling the truth.” Traditionally,…

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The 40 Most Powerful Persuasion Tactics

By | Commanding Influence | 3 Comments

The article that you are about to read is an incredibly exhaustive look at persuasion tactics that can be used to get people to think, feel, and take action right now. As you are about to see, many of these tactics trigger emotional or psychological responses rather than focusing on facts, logic, or reason.  Lines of Appeal An appeal is the overall approach used to present your message. It is the flavor or tone of your…

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Social Signals and Psychological Warfare

By | Social Media | 9 Comments

The purpose of Psychological Warfare is to manipulate the behavior of the enemy or of the local nationals in an effort to save lives on the battlefield. This can include convincing enemy soldiers that they need to desert and return home reducing their forces. It can also include convincing local nationals to report insurgent activities. In this type of an environment, people are often resistant toward complying with our war effort. This is where creativity…

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The Art of Online Psychological Warfare

The Art of Online Psychological Warfare

By | Social Media | 21 Comments

I serve as a Psychological Operations Specialist in the United States Army. My job is to study foreign target audiences so that I can understand what is necessary to influence their thoughts, emotions, and ultimately their behavior. Understand Your Target Audience We may be working to get local nationals to report locations of insurgent weapon stockpiles, to get enemy soldiers to abandoned their posts and desert, or to get people to share information during face-to-face…

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The Practical Guide to Engaging on Google Plus

The Practical Guide to Engaging on Google Plus

By | Social Media | 8 Comments

About two months ago, I determined to dive into Google Plus and to really give it a chance. Since that time, I’ve connected with so many friendly, conversational people. I’ve discovered amazing content. I’ve discovered videos that have nearly brought me to tears. I’ve been challenged to develop hobbies into skills. Needless to say (even though I’m saying it), I arrived to the party that is Google Plus extremely late. Yet even in the very…

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Using Social Media As A Friend Among Friends

By | Social Media | 2 Comments

I’d like to think that when Myspace and Facebook were first launched that the majority of users were there for nothing more than the simplistic approach to staying connected with friends. Whether they lived next door or around the world, family members, close friends and even folks we haven’t spoken to since the first grade were reunited with us. I have two half-sisters who I have yet to meet in real life. They found me on…

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Let’s make some music, shall we?

By | Social Media | 10 Comments

Some time ago, I created a stream on Tweetdeck that displays my primary Twitter feed minus any tweets that contain links. This was done so that I could see those who were engaging, talking and actually being social. It wasn’t long before I realized that the majority of tweets being posted to my stream contained links. There have been times when the linkless stream goes 10 – 15 minutes without an update while the unedited…

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