
There is nothing wrong with someone referring to themselves as an expert. That is, of course, unless someone has no idea what the word means or are using it solely to manipulate. Unfortunately this is the case in most circumstances. Dustin Stout goes so far as to say, “When it comes to social media marketing, there’s a billion and a half people claiming to have a clue. About 1% of 1% may be telling the truth.” Traditionally,…