There is nothing wrong with someone referring to themselves as an expert. That is, of course, unless someone has no idea what the word means or are using it solely to manipulate. Unfortunately this is the case in most circumstances. Dustin Stout goes so far as to say, “When it comes to social media marketing, there’s a billion and a half people claiming to have a clue. About 1% of 1% may be telling the truth.” Traditionally,…
The purpose of Psychological Warfare is to manipulate the behavior of the enemy or of the local nationals in an effort to save lives on the battlefield. This can include convincing enemy soldiers that they need to desert and return home reducing their forces. It can also include convincing local nationals to report insurgent activities. In this type of an environment, people are often resistant toward complying with our war effort. This is where creativity…
I serve as a Psychological Operations Specialist in the United States Army. My job is to study foreign target audiences so that I can understand what is necessary to influence their thoughts, emotions, and ultimately their behavior. Understand Your Target Audience We may be working to get local nationals to report locations of insurgent weapon stockpiles, to get enemy soldiers to abandoned their posts and desert, or to get people to share information during face-to-face…
About two months ago, I determined to dive into Google Plus and to really give it a chance. Since that time, I’ve connected with so many friendly, conversational people. I’ve discovered amazing content. I’ve discovered videos that have nearly brought me to tears. I’ve been challenged to develop hobbies into skills. Needless to say (even though I’m saying it), I arrived to the party that is Google Plus extremely late. Yet even in the very…
I’d like to think that when Myspace and Facebook were first launched that the majority of users were there for nothing more than the simplistic approach to staying connected with friends. Whether they lived next door or around the world, family members, close friends and even folks we haven’t spoken to since the first grade were reunited with us. I have two half-sisters who I have yet to meet in real life. They found me on…
Some time ago, I created a stream on Tweetdeck that displays my primary Twitter feed minus any tweets that contain links. This was done so that I could see those who were engaging, talking and actually being social. It wasn’t long before I realized that the majority of tweets being posted to my stream contained links. There have been times when the linkless stream goes 10 – 15 minutes without an update while the unedited…
It’s just after one o’ clock on a cold, rainy Tuesday afternoon in north central Illinois, and in the other room I can hear the sound of Thumbellina entertaining my three-year-old daughter. In front of me, I have my web browser opened to Facebook as I chat with a friend using Facebook’s built-in instant messaging feature. According to their company information page more than 450 million people world-wide will log on to this social media…
According to dictionary.com, the word social refers to the relations of human beings in a community. Technology has now brought us together into a broad, global online community. Twitter, facebook, and other forms of social media have brought us together. They now allow us to connect with each other from across the globe. I can now communicate instantly across the internet with my wife, my in-laws, my parents and even my grandparents. I can reach…
As you’ll see in the chart below, Facebook is continuing to see traffic growth. While Myspace is declining and Twitter is leveling off, Facebook continues to see serious growth. As a blogger or webmaster, you are out of your mind if you’re not leveraging this powerful social network to promote yourself and your content. Facebook is one of the few sites that have been able to attract a global audience from amongst every possible demographic….
Noise. It’s the epidemic that’s been increasingly engulfing our planet over the past 100 years. It’s the media plague that drives men to praise their TiVo’s for their god-like ability to skip commercials and quickly get us back to watching our favorite sports team or evening sitcom. Like the besieged La Roque Castle, our culture is under attack. We are bombarded on every side and at every moment with sales pitches. We face commercials on the…
© 2020 Site Sketch 101. by Nicholas Z. Cardot
