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I’ve noticed a dangerous trend among new bloggers. Inexperienced, novice bloggers are willing to do anything for a little boost in traffic. They scurry from one “How to get traffic” tip to another swallowing up everything they can think of to build links and pump their stats.
Too often, however, bloggers end up on a wild stat chase and they end up destroying their online reputation by coming across as needy or unprofessional.
- Instead of leaving comments to communicate and build conversations, they leave short comments for the purpose of building links and they come across as a spammers. Does this sound like you?
- Intead of using a real name or a picture of themselves, they use keywords and get their comments deleted as spam. Does this sound like you?
- Instead of building relationships, they chase prospects to build their lists and to pump their traffic. Does this sound like you?
It might sounds like it goes against all logic, but when you stop focusing on chasing stats and start focusing on learning how to write better, how to communicate more effectively, and how to engage as a real person with real people then your stats will begin to grow.
You’re welcome to tell me I’m wrong, but I’m absolutely convinced that bloggers are focusing on the wrong things. Set your eyes on writing compelling content, wrap it in a design that makes it easy and fun to consume, and engage people intelligently and appropriately. These are the keys to building a successful online presence.