Throughout the history of this blog, I’ve often emphasized that the design of a blog or website is one of the most important factor in drawing in potential readers. People tend to be drawn in or turned away by their first impressions of a website.
Let me share with you a brief quote from a recent article that makes this point:
The problem is that every visitor that hits a less-than-amazing blog ends up leaving before even looking at the first post titles. Visitors never even make it far enough to see the ‘amazing’ content that the blogger has put together. First impressions are, after all, lasting impressions.
~ 15 Irrefutable Qualities of Successful Blogs
First Impressions are Lasting Impressions
When a user stumbles upon your site it only takes a few seconds for them to decide if it is worth digging into your material or not. If your site isn’t making a powerful first impression then you can probably rest assured that you’re losing potential readers and subscribers every day.
There are two ways to increase the number of visits to your site each day. First is to get out and attract as many people as you can through advertising, dropping links and telling your friends about your site. The second is to have such a great site that a large percentage of your visitors decide to return day after day.
If you only focus on attracting users and not on keeping them, then you are wasting a lot of energy. What’s the purpose of getting people to view your website if they immediately click away because they aren’t interested in your presentation? The answer is simple. There is no purpose to that.
Practical Guidelines to Control that First Impression
In 5 Irrefutable Qualities of Successful Blogs I gave this advice which really sums up this very important point, “Search some of the popular template clubs that are available like Elegant Themes and Theme Forest. Google search for unique themes. Stand on the corner of the street and shout if you have to but find a beautiful template for your blog.”
Take your time and carefully browse through many themes before you settle on the one that is right for you. Remember that first impressions are lasting impressions so it’s incredibly important to find something that really stands out.
If you are blogging for profit like many bloggers then you should be willing to spend a few dollars to secure an above average layout for your blog. At Elegant Themes and Theme Forest you can secure some pretty amazing templates for between 20 and 75 dollars.
For more great information about your website’s design, click on the tassle at the top of this page and spend a few moments exploring the categories listed under Brilliant Design. I assure you that you simply cannot underestimate the power of a well designed blog.
Group Discussion: What do you think about first impressions? What sites can you think of that provided you with a great first impression? Which ones were lousy? How do you think you can improve on your site to make it more appealing?