Hey.  I was just reading your blog and I got so bored that it actually hurt my head.

It was so bad that it made Moby Dick, Herman Melville’s 2,000 page epic about a whale, look like an exciting children’s fairytale. In fact, I’d rather be hanging out with Chuck Noland, Tom Hanks’ character from Castaway, trapped on a deserted island with nobody to talk to except for a volleyball named Wilson.

After reading your blog, I had to go take two Tylenol and then go stand with my face in the corner.  It was more exciting than your article.  Then after my head stopped hurting, I had to jump in here and write up this article right away to let you know about it.

Which one of you am I writing this about?  Oh, you know who you are.

Most people think that their articles are much more exciting than they actually are.  I think that it’s the same instinct that makes people talk about their kids.

I think that my daughter is the cutest thing in the world, but I get bored to death hearing other people talk about their kids.  I don’t care if they did just win the 1st grade student of the week award.

Nobody Thinks Your Blog Is As Cute As You Do

Nobody thinks that your blog is as cute or as exciting as you do.  You’ve really got to think outside of your usual scope of things to find out how other people feel about it.  You’ve got to put yourself in your reader’s seat and see things as they see them.


Here’s a few tips to help you make your articles a little bit more digestible for your followers.

  • Humor: When’s the last time you mingled a little sarcasm in one of your posts?  Are you telling jokes or funny analogies?  Have you ever thought about making fun of your readers?  That’s what I just did all through today’s post.
  • Excitement: After you write a post, go back through it and try to add adjectives anywhere you can.  Put in power words that add strength to your writing.
  • Stories: Spruce up your points with some personal experiences.  Tell that one about the time you asked that lady when she was due even though it turned out that she wasn’t even pregnant.  I always love hearing you reminisce about that.
  • Personality: Let yourself shine through your articles.  Blogging isn’t like writing college essays.  Sure, it’s about sharing information but it’s also about sharing yourself.

These are just a few ways to get your reader’s faces off of their keyboards and help them ease up their snoring.

Oh, just in case you were wondering, here’s the comic that inspired this post.  Yeah…you guessed it…it reminded me of your blog.


Group Reflection

Remember that I didn’t write this article just to pick on you.  Okay.  Maybe I did a little bit.  I do love picking on people.  A lot.  Just ask my wife and daughter.

But the bottom line is this: I want you to understand the importance of entertaining your readers while delivering your information.

Now teach me what you know on the subject.  What other things can you think of that can spice up a good blog?  Can you think of some other elements of writing that can make our articles more enjoyable?

What’s your favorite blog to read?  No.  Wait.  You can’t all answer the same.  Let me rephrase the question.  What is your favorite blog other than Site Sketch 101?  Is it entertaining or is it nothing but dry information?

Nicholas Cardot

About Nicholas Cardot

It's my personal quest to enable every person that I can to unlock that dormant potential concerning their online influence. Also, I'm a geek.


  • Take that dig at Moby Dick out and I’ll leave a real comment. It’s only 656 pages and about 100 of them are brilliant. Otherwise it’s filibuster time and I won’t let anyone else talk:)
    .-= My Latest Blog Post: Balanced Hands – Guest Post by Ben Westerhoff =-.

  • Eric B. says:

    Excellent post! It’s important to be able to see a post from your readers’ point of view.
    .-= My Latest Blog Post: Creating a WordPress Theme — Part 2 =-.

  • There are two kinds of blogs in this world, those that I read and those that I don’t. Those that I do read, I read for two reasons. a) to find information or b) to be entertained. Although, if I need info, I don’t necessary need to be entertained while I’m at it, as I don’t mind if it’s boring if the post helps me in some way (solves a problem, teaches how to do something, gives ideas, etc.).

    Good solid info and how-to post is far from boring when you need exactly that information, heck, it’s exciting for the reader to find what she’s looking for! Spice that wall of text up with pictures and it’ll be even better. But if you inject some personality to the post, make it your own, tell it like a story, you still deliver the goods, but in much more entertaining manner. Those blogs that do both, deliver the desperately needed information in a non-boring way, are the ones that shine.
    .-= My Latest Blog Post: Do You Have The Entrepreneurial Spirit? =-.

    • Robomaster says:

      So true! That what makes up the list of blogs that I read – Problogger (occasionally), DailyBlogTips, Lifehacker, MakeUseOf, SS101, and Copyblogger.

      Each of those blogs does both – entertain and inform.

    • Antti Kokkonen –> That’s right. If you have two blogs to choose from and both provide the exact same information but one is incredibly fun to read why would you visit the other?

  • Steven says:

    My favorite site to read is my own, I love it because I can fully understand what that blogger is talking about. It’s as if he an I were the same per…oh…

    This is a great tip in all seriousness, I just hope people don’t get bored with my awesome silly stick figures. They are definitely more plain looking than an average human being, but they sure make women jealous with their figures! lol jk

    Because of this post, I will always add more extremely adjectives to my posts as well as completely weird pictures.

    So thank you Nick! 😀

    .-= My Latest Blog Post: The Chamber of Torture – Our Minds =-.

  • Elena says:

    You bring up some great points. It’s good to insert parts of yourself into a blog because blogs are created by people, not machines. I think blogging is a constant learning process.

    As for blogs, I’m one of those who read all different types of blogs for different reasons. I think I see more articles because of Twitter rather than RSS. Blogs on my reader are put on the backburner when I get busy but with twitter I can favorite a tweet or read it because I’m already interested in the topic.

    Anyhow, I look for a blog that is informative and gives me something new to learn. The ones that are worthwhile are the ones I come back to.
    .-= My Latest Blog Post: Dog Sweaters =-.

    • Elena –>Well I certainly hope that I’ve been able to entertain and inform you enough to be considered worthwhile to you. I’m certainly fighting for everyone’s affection and return visit here.

  • Yeah, you say the truth here but it is really difficult to take another point of view beside our own.
    .-= My Latest Blog Post: Keyword Optimizing =-.

    • Dana @ Online Knowledge –> I’m not telling you to take another point of view on an issue. I’m just trying to say to think of others. The same way that your mother told you to think of others when you were a little kid.

  • izzat aziz says:

    don’t read my blog then or you might spend your might spend most of you time creating chuck noris fact.. haha

    really good post indeed, i can’t know what my reader think about my writing.. but i guess that why i need to improve and improve and improve more withour a dot. <–

  • Robomaster says:

    Great article! This one made me laugh! I find it that I tend to do the exact opposite of this – I don’t ever think my blog’s good enough.

    Which is actually good for my readers, but it ends in a ton of anxiety…

  • Robomaster says:

    I forgot to add this in my previous comment – This is exactly why feedback is so important.

    Most people won’t go out of their way to tell you why they don’t like your blog: They’ll just leave and never come back. But if you continuously ask your readers what they’d like to be improved, you’ll sharpen your skills and get happy, satisfied readers.

    • Derek Jensen says:

      In terms of asking what your readers want in your blog I think it makes better sense to connect with them outside your blog (prevent yourself from writing a blog post about it).

      For me the biggest challenge is finding the middle ground between personality and telling great information and being to the point. Yeah you can tell your life story but will people really care?

  • Scott says:

    Very good article. Sadly though, reading is overrated. I’d rather sleep. Have you studied dream blogging?

    That would be outstanding!

    I kid you or maybe I don’t. I like to keep folks guessing.

  • @robotmaster. Yes, I’ve read it, how did you guess?:) I’m just kidding. MD is a bizarre book that appealed to me as an English major and a person pretending to understand the latest metaphysics debate at work. It’s not the story people think it is, but that said, I totally get why 99.9% of the world doesn’t want to read it. I’m only up for it myself about once every five years.
    .-= My Latest Blog Post: When It Hurts =-.

  • It’s definitely a fine line between offering great info and being entertaining. The balancing act actually turns some good writers into bad ones and bad writers into terribad ones.

    Luckily, if a blogger is a naturally funny person, it’s not hard to come across the same way through the blog.
    .-= My Latest Blog Post: Twitter won’t let you be a total sheep =-.

    • Gabe | freebloghelp.com –> I don’t think that there has to be a find line. I think that as we grow as writer’s you’ll find that it is always appropriate to be personal in blogging. The most popular newscasters in the world are popular because they are personal.

  • Dave Doolin says:

    I was just rewriting some material on “Setting Reader’s Expectations.”

    The idea being “evolve,” but don’t be too jarring.

    Nice to see some personality around here.

    Bring it on.
    .-= My Latest Blog Post: Why Using a Premium WordPress Theme is Like Investing in Fine Art =-.

  • Ouch! You really grabbed my attention brother. But, I know the feeling.
    .-= My Latest Blog Post: A Fantasy, Fixing MMA with European Soccer =-.

  • Seth W says:

    Fantastic article. I really enjoyed both the clarity and call to action through your style.

    I think this is one of the best posts you have written. I really enjoyed it a lot. stumbled! 🙂
    .-= My Latest Blog Post: How to Keep an Organized Inbox and Keep Everybody Happy =-.

  • That was a really cool post; very imaginative theme to it, genuinley enjoyed reading it, and I’m definately not sleeping or suffering from a headache! 😀 Nice job!
    .-= My Latest Blog Post: Blogging Product #1: Thesis Theme =-.

  • i think that entertainment is important but sometimes it is in bad taste or inappropriate.

    take for example a post about a recently dead person, you don’t exactly want the post to be dripping with humour, you could lose readers that way.
    .-= My Latest Blog Post: Kennelly returns to Sydney =-.

    • Luke Wieselmann –> That’s true but you can still be personal and powerful. You don’t have to use laughter to express emotion and entertain. You can vividly describe the magnitude of grief over that amazing person’s tragic loss. You can tell of your own personal feelings toward that person and how you felt about his or her impact on the world.

      Sure my post here used humor to express my point but of the four points I listed you can still mix in excitement in the form of passion and sorrow, personal stories like when you first heard of the person or how they impacted you, and personality by expressing yourself about them. And for that matter, I hope that when I die, people are able to use humor at my funeral as they share about the joy that I was able to bring people during my lifetime. I imagine there will be weeping, but I hope that they will also spend a few minutes celebrating the life of joy that we experienced together. I think that done in the right way it can be altogether appropriate.

      Don’t limit your writing style. Stretch your abilities. Express yourself. Put yourself on the line.

    • Luke your smile lights up the Internet! Great picture!

  • Roschelle says:

    I really think you hit the nail on the head with the humor aspect. Being informative, entertaining and funny is a win-win combination.
    .-= My Latest Blog Post: If Content is King Then SEO is Heir to the Throne =-.

    • Roschelle –> Thanks. I agree. I think that often times people are almost afraid to infuse personality into their posts. They feel like it has to be written in the impersonal essay style that we were all taught back in school. But I think that one of the unique things about blogging is the fact that it’s not impersonal.

  • jan geronimo says:

    Well done, Nicholas. Of course, your posts can use sarcasm every now and then. It makes your post sit up. What a pleasant surprise, this post. 🙂
    .-= My Latest Blog Post: Read My Lips: Twitter Lists Are Meant to be Exclusionary =-.

  • Awesome post! Without personality, blogs will put me to sleep. I don’t even care if you have the best design on the planet or something = it has to be entertaining and interesting to read!

    I personally like blogs that use some kind of dry humor in the posts. =)
    .-= My Latest Blog Post: Words to Know Wednesday – 11/11/09 =-.

  • Ron Boracay says:

    I do read a lot of stuffs from problogger.net, seomoz.org/blog and outspoken media stuffs.
    .-= My Latest Blog Post: Two Seasons Boracay =-.

  • Michele H says:

    Great article. I do have a comment about the writing articles of humor about ones you know who have passed. If you really knew a person, and knew that humor was their way to deal with things, I believe you SHOULD add lots in your article about that person. It helps your reader get to know them as closely as you did, but I do also believe it should be in good taste….

    • Michele H –> You’re right. I certainly don’t recommend saying anything that would be in poor taste but there is nothing wrong in sharing stories or jokes that defines who that person was. It’s actually a wonderful thing to be able to remember someone you love with a smile and a heart filled with joy and happiness. I believe that firmly and I’ve experienced that myself.

  • […] Site Sketch 101 Presents Ow! Ow! It’s So Boring, It Hurts My Head! […]

  • scheng1 says:

    Ironically my favorite blog is the editorial section in Reuters.
    It does hurt my head when I dont understand the China Yuan, US dollar and whatever.
    However, I sound smarter than my friends when I bring some points out at dinner.
    .-= My Latest Blog Post: Free online fortune telling =-.

  • […] 2. Ow! Ow! It’s So Boring, It Hurts My Head! Following on from the “quality content” point, this article by Nicolas Cardot tells you how to make your posts more entertaining. Rather than just posting information, you can and should put some personality in to it, and after reading this article, you have no excuse not to! Visit the full article at SiteSketch101.com >>> […]

  • Don Gilbert says:

    Great Post! Love it. Reminds me of a scene from a movie where a dude talks for like 30 minutes, and at the end, someone comes up and says:

    “Thanks, but your wrong, and now we are all dumber for having listened to you. We could have better spent the last 30 minutes sticking needles in our ears, saving ourselves from having to have heard that.”

    I’ve read some blogs like that to. makes me sick.
    .-= My Latest Blog Post: Top 10 Tips to Dominate Your Niche for SEO =-.

  • Eric says:

    Something to put to practice that might help people use this idea a bit more is the next time you write an article for your blog, save it, close it and wait until the next day and read it again.

    When you’re reading it, don’t proofread it. Just read it as if it’s a blog you’re visiting. How does it come across to you? What do you think? Have your closest friends and family read it. What do they think?

    Once you have it how you like, publish it.

    Something I thought might help a little.
    .-= My Latest Blog Post: The Most Money You’ll Ever Make With Your Blog =-.

    • Eric » That’s actually a great piece of advice. I never recommend simply hitting the publish button at all. I always advocate scheduling posts for the future and checking on them again before publishing just as you say.

  • Stefan says:

    This is probably my single most disturbing problem. I like logic and therefore I usually end up writing logical step by step posts. Any suggestions on how to implement a more relaxed writing style?
    .-= My Latest Blog Post: The Don’t Quit Poem =-.

  • Ed says:

    Now back to proofreading my old posts and making than better.:/
    .-= My Latest Blog Post: Watch Star Wars Episode 4 On Your Command Prompt =-.

  • gautam hans says:

    About the adding Humor or sarcasm, I tried that in my lates post(http://www.bloggodown.com/2010/02/the-11-types-of-bloggers.html), just to see whether people like an off beat post.
    And viola, the response was much better than I expected it to be.
    .-= My Latest Blog Post: Why i Like StumbleUpon =-.

  • My favorite blog other than sitesketch101.com is myblog2day.com. I will visit both two sites almost everyday to see anything updating there.

    I have a question. Sometimes, i do not know whether it is suitable for me to write something humour in my Cytogenetics and Cancer Research blog. People visit my blog is to gain the information and knowledge but not to see my humour.
    .-= My Latest Blog Post: Cri du Chat Syndrome – Human with Cat-like Cry =-.

  • his is probably my single most disturbing problem. I like logic and therefore I usually end up writing logical step by step posts. Any suggestions on how to implement a more relaxed writing style?

  • I would rather eat my arm than be bored. Unfort… OMG where’s my hand!? (This is my brain typing)

    Hhahahha my fave kind of posts! Ok not all posts can be funny but if people somehow interject humour in there, they have me at Haha.

    Fave blogs: Ittybiz.com, goodvibeblog.com, the onion (although that’s not really a blog is it), copyblogger and MINE!!

  • Awesome post! Without personality, blogs will put me to sleep. I don’t even care if you have the best design on the planet or something = it has to be entertaining and interesting to read!

  • Chris Alta says:

    Crushed it!

    I’ve been doing this with my blog posts lately. Most bloggers are really just repeating what everyone else is saying and not putting there real personalities or humor into it.

    I mean what the hell drink a six pack and just come up with some random stuff, then look at it the next day and see if it’s funny and relevant enough to actually be a post? Lol gotta try some new techniques!

    I just wrote a post about Darren Rowse from ProBlogger titled

    If Darren Rowse Were a Smoking Hot Blond His Website Traffic Would Double

    caught some good eyes, pretty funny, but also relevant and true. Definitely something to check out if you’ve got some time. I would throw a link up here but I don’t want to spam your page up, bad blog karma lol

    Any who great post, you’ve gotten more exposure on your website since you’ve been on Blogussion (that’s where I found this post) so good thing you shared the knowledge of actually being yourself and not a robot when you blog.


    -Chris Alta

  • […] Successful Blogs Are Entertaining: Regardless of the topic of your blog, you will always enhance your user’s reading experience by conveying your material with a fun, easy-to-read style. Use humor, storytelling and fun graphics to make your site more fun and inviting. The only limitation on this concept is your own imagination. For more about this, check out Ow! Ow! It’s so boring it hurts my head. […]

  • […] Be an Entertainer: Laughter is one of the quickest ways to someone’s heart. “They’ll be standing in line for that old honky-tonk monkey shine!” […]

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