At the risk of losing all of my readers to this man’s amazing material, I’d like to point your attention to Ryan Critchet’s I Marketing Hacked. His writing is simple, conversational, and incredibly powerful. He approaches online business from a psychological standpoint like in his latest article where he analyses the relationships between new and mid-level bloggers and those who are the veteran online entrepreneurs (How do you feel about Darren Rowse?).
Ryan, in my opinion, is but one example of the many bloggers out there that are starting to get things right. His personal approach to online business is refreshing and the way he recognizes feelings, relationships and the way we communicate is so perfect.
In the world of websites and blogs, being fluent in HTML and CSS is simply no longer enough. Proper branding isn’t about finding the right designer to build a knock-out logo for your business. It’s about delivering stand-out content over and over. It’s about effectively communicating with your target audiences and it’s about building the type of energy that rallies people’s interest.
In essence, it’s not about looking cool or following all the rules; it’s all about building the feelings in your community that make them feel like they belong. It’s about making people feel proud to tell their friends about you, your product, your content and your brand.
It’s about feelings, relationships and communication.