At the risk of losing all of my readers to this man’s amazing material, I’d like to point your attention to Ryan Critchet’s I Marketing Hacked. His writing is simple, conversational, and incredibly powerful. He approaches online business from a psychological standpoint like in his latest article where he analyses the relationships between new and mid-level bloggers and those who are the veteran online entrepreneurs (How do you feel about Darren Rowse?).

Ryan, in my opinion, is but one example of the many bloggers out there that are starting to get things right. His personal approach to online business is refreshing and the way he recognizes feelings, relationships and the way we communicate is so perfect.

In the world of websites and blogs, being fluent in HTML and CSS is simply no longer enough. Proper branding isn’t about finding the right designer to build a knock-out logo for your business. It’s about delivering stand-out content over and over. It’s about effectively communicating with your target audiences and it’s about building the type of energy that rallies people’s interest.

In essence, it’s not about looking cool or following all the rules; it’s all about building the feelings in your community that make them feel like they belong. It’s about making people feel proud to tell their friends about you, your product, your content and your brand.

It’s about feelings, relationships and communication.

Nicholas Cardot

About Nicholas Cardot

It's my personal quest to enable every person that I can to unlock that dormant potential concerning their online influence. Also, I'm a geek.


  • Dan Black says:

    Great post. Being able to build and communicate with your target audience is key. its the foundation to successful blogging.

  • Nick. Thank you for the post man. This is incredible. We’ve connected on such a personal level over the last couple of months, it’s extraordinary.

    The way you blog and interact with people has been instrumental in my growth in both the way I blog, and the way I approach relationships.

    I’ve been heavily influenced by your uniquely refreshing writing style, it’s very natural, unlike any other blogger on the net.

    That’s what makes Sitesketch such a great place to go. When feedburner tells me you have a new post, I’m on it!

    Thanks again for the shout.

  • rebecca says:

    thanks for introducing him will check it out

  • This is the point I’ve tried to make all along and keep getting shot down.

    It’s a new day, relationships not salesmanship tat will make your living.

    • It definitely is a new day. I think that’s what is most important for people to realize.

      It isn’t like it use to be.

      We won’t shut you down here! You’ve got the right idea.

  • Hey Nick, great shout out, and very appropriate – I’ve been a Critchett fan myself for quite a while now! 🙂

  • Chris Brya says:

    Thanks. Will definitely check out Ryan’s site.

  • ah hong says:

    Yep, without communication you can’t form a network or community. Readers or audience is the ecosystem and any blogs couldn’t survive without it. So let’s start connecting people 🙂

  • Hey Nicholas,
    Great site sharing, thanks.

  • anthonynlee says:

    I agree whole heartedly with this. I don’t want to sound like a broken record either, but I feel that this is exactly the result of being true to yourself (a topic I have been heavily involved in writing and commenting about recently).
    When you give people the unadulterated you, you give the people who are really going to connect with you the chance to build a relationship.
    I can’t imagine anyone feeling like they “belong” more than when they are amongst like minded individuals sharing a community built around your terrific content.

  • Kavya Hari says:

    Thank you so much for shring Nicholas. I have to check out Ryan site 🙂 Great 🙂

  • Brad Harmon says:

    I don’t think you have anything to worry about, Nicholas. You definitely have this blogging and social media thing figured out. 🙂

    I’m amazed at how many people still haven’t realized that it’s called “social” media for a reason. The latest effort to brand it as New Media makes me cringe. It seems to take the emphasis off how people are using the new platforms to interact and shifting it to the platform itself.

    Keep up the good work. Maybe they’ll catch on like you and Ryan have one day.

  • vlad says:

    thanks for sharing the link, I’ve always have to remind myself about building relationships, not being too technical.
    Cheers, Vlad

  • Hi Nick,
    I am so open to announce that all of your posts are awesome. Most of them has played a great part in success of my blog. Once in a day I type to updated to your influencing writings. You, Your posts and Your Blog is essential part of my success and Life online. I found your blog too Helpful. Any way now i am Ryan Critchett Fan too. Keep posting awesome articles Nick. We are (Entire blogging world) is with you.

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