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I’ve been noticing the ascension of a new, powerful WordPress theme framework. The Genesis Theme Framework is rightfully rising to the top as a leader among WordPress themes. In fact, many people are actually abandoning the ever popular Thesis Theme in favor of this fresh, new framework and the convenience that it brings.
As I’ve looked into Genesis, it seems that it presents the ideal solution for bloggers at any level. It provides a simple approach to creating a custom environment for you and your blog readers while at the same time providing the perfect framework for even the most advanced developers.
Whether you’re a novice or advanced developer, Genesis provides the foundation to create incredible websites and takes WordPress to places you never thought it would go! — Genesis Developers
A New Level of Search Engine Optimized
Most people assume that as long as they simply use a powerful SEO plugin for WordPress like All In One SEO or HeadSpace that the battle to rank well on Google will take care of itself. And although I’m a strong advocate of both of these plugins, it’s also incredibly important to note that the actual layout and structure of a page can impact Google’s ability to crawl and index its content.
The Genesis Theme Framework seems to provide an ideal solution because it provides code structure that is optimized for Google and although it has amazing SEO features built into the options panel, it also offers you the ability to integrate your favorite SEO plugin into your site without any extra hassle.
A Fluid System of Seemless Upgrades
It seems that the team behind the Genesis Theme Framework is endlessly working to release updates with new features and added functionality.
When upgrading a traditional theme, any of your customizations would be lost upon upgrade but with the Genesis Theme, this is not the case. Genesis is designed to be customized and the upgrade process will bring in all the new features of its latest release while leaving in place all of your customizations.
Features, Features and more Features…
So far, I’ve only highlighted a few of this themes many features. Here’s a few more features that I find intriguing.
- Custom Widgets: Genesis provides several custom widgets that you can use including my tweets widget, user profile widget, eNews & updates widget, featured posts widget, and featured pages widget. On top of that, the entire framework has been widgetized which means that you can apply widgets to anywhere on the page…not just the sidebar.
- Unlimited Layout Options: There are no limits to the way that you can present your website while using the Genesis Theme Framework. You can place your sidebar on the left or the right with the simple click of a button. You can choose to have multiple sidebars or to have no sidebar at all. You can also choose any of these layouts for individual posts and pages.
- Security: The Genesis code has been combed through by one of the developers on the WordPress project and has received stellar reviews for security.
Chris Brogan, on Why He Uses Genesis
I don’t personally use the Genesis Theme Framework but I have no problem recommending it because I’ve looked into it first hand and I’ve read some amazing reviews about it from some people who I respect very strongly. As an example, here’s a quote from Chris Brogan where he expresses why he is so happy that he’s using this theme.
“The Genesis theme framework lets me focus on my business, not on design tweaks and SEO. It’s really easy to edit and adapt, and in the hands of a good designer, it really sings.” — Chris Brogan, President, Human Business Works