Welcome to the new world order. Internet at the speed of now. Global communication at epic speeds.
You tweet, thousands listen…immediately. You update your facebook and hundreds begin commenting on your status.
This is the real-time web.
Right here, right now, what I am doing. — Farnoosh Brock
The real-time web is the internet at the speed of now. What once took a team of horses days and months to traverse now requires nothing more than a nanosecond.
When I tweet, it immediately appears on computer screens in Australia, North Carolina, England, and Brazil.
I find it fascinating, amazing, and exciting to think that I can instantly reach my friends, my family and my global audience right from my office.
Yes, I just called it my global audience. It’s sounds strange, almost egotistical to do that…but I love it.
Why should you even care?
The internet and all of its real-time bells and whistles is nothing more than an inanimate tool to be bent at your will. You can use it to promote evil, life-destroying practices or you can use it to create relationships, business opportunities and influence. Like dynamite, its power is in the hands of the user.
Some develop themselves into intelligent, credible sources and pour out value to their communities while others spend their online presence in the shadows only dreaming of the lime-light.
Some days I feel like I’m rallying a community and other days I feel as though a shadow would be a reprieve from the rock I’m trapped under. I suspect that many of you feel the same way.
As you learn to harness this tool and the power it contains, you will be able to communicate with, engage with and influence thousands upon thousands of people…right now.
How can you take action?
Easy. Start communicating…and do it now.
The most powerful principle that I’ve ever discovered during my journey through the interwebs is so incredibly simple and yet so many people tend to miss it. You’re probably one of those people missing it. Some days, I’m one of the people who forget it.
Instead of chasing online social media concepts that you read on random blogs, simply remember the relationship skills that make you so incredibly popular with your friends in the real world.
The art of a real-world conversation: As you work to communicate throughout the interwebs, you don’t have the luxury of experiencing that face-to-face conversation but you can work to move as close to it as possible.
When spoken to, respond as quickly as possible. Be passionate, authentic and conversational. Say what your thinking and don’t tailor your dialog to meet some social media rules that you found on a random blog.
I would tell you to be yourself but I fear that expression is so overused that bloggers end up bashing their faces into the wall trying to figure out how to get online, be themselves and still actually connect with people. Hopefully the paragraph above breaks it down for you a bit.
Get over cliches and start a conversation with someone.
The plague of shameless self promotion: When someone asks a question, be slow to post a link to your own content and fast to promote something that you’ve consumed. Focus on sharing things that have helped you and not on sharing your material that you think is going to help them.
I’ve found that there is a huge disconnect between what most blog authors think is helpful and what most readers think is helpful. If you’re writing is worth a teaspoon of salt, your friends and community will share it for you. If they’re not, then internalize it and figure out what is wrong with the content. Then fix it and enjoy the benefits.
How do you keep up with it?
You don’t. Sure that’s a cop-out answer, but it’s also the cold, hard truth. Without an army of Twitter and Facebook elves working on your behalf, it’s simply impossible to keep up with all of the conversations taking place online.
Take this morning for example. I had just ran six miles as I got back to my office, hopped on twitter and began communicating with some friends. After a few minutes of cooling down from my run, I jumped up to take a shower.
When I returned, I saw that someone had tweeted me as soon as I stepped away from my desk. Every time I do that, I feel like I’ve just spent 20 or 30 minutes ignoring them and I don’t like that.
The sooner you can respond with an authentic, down-to-earth, conversation tweet, the more effective you will be so although you’ll never become a twitter god or goddess, you can grab a few tools and try to keep up the best you can. Find an app that works for you and makes it easy for you to communicate and then start communicating.
Ready. Set. Done.