Welcome to the new world order. Internet at the speed of now. Global communication at epic speeds.

You tweet, thousands listen…immediately. You update your facebook and hundreds begin commenting on your status.

This is the real-time web.

Right here, right now, what I am doing. — Farnoosh Brock

The real-time web is the internet at the speed of now. What once took a team of horses days and months to traverse now requires nothing more than a nanosecond.

When I tweet, it immediately appears on computer screens in Australia, North Carolina, England, and Brazil.

I find it fascinating, amazing, and exciting to think that I can instantly reach my friends, my family and my global audience right from my office.

Yes, I just called it my global audience. It’s sounds strange, almost egotistical to do that…but I love it.

Why should you even care?

The internet and all of its real-time bells and whistles is nothing more than an inanimate tool to be bent at your will. You can use it to promote evil, life-destroying practices or you can use it to create relationships, business opportunities and influence. Like dynamite, its power is in the hands of the user.

Some develop themselves into intelligent, credible sources and pour out value to their communities while others spend their online presence in the shadows only dreaming of the lime-light.

Some days I feel like I’m rallying a community and other days I feel as though a shadow would be a reprieve from the rock I’m trapped under. I suspect that many of you feel the same way.

As you learn to harness this tool and the power it contains, you will be able to communicate with, engage with and influence thousands upon thousands of people…right now.

How can you take action?

Easy. Start communicating…and do it now.

The most powerful principle that I’ve ever discovered during my journey through the interwebs is so incredibly simple and yet so many people tend to miss it. You’re probably one of those people missing it. Some days, I’m one of the people who forget it.

Instead of chasing online social media concepts that you read on random blogs, simply remember the relationship skills that make you so incredibly popular with your friends in the real world.

The art of a real-world conversation: As you work to communicate throughout the interwebs, you don’t have the luxury of experiencing that face-to-face conversation but you can work to move as close to it as possible.

When spoken to, respond as quickly as possible. Be passionate, authentic and conversational. Say what your thinking and don’t tailor your dialog to meet some social media rules that you found on a random blog.

I would tell you to be yourself but I fear that expression is so overused that bloggers end up bashing their faces into the wall trying to figure out how to get online, be themselves and still actually connect with people. Hopefully the paragraph above breaks it down for you a bit.

Get over cliches and start a conversation with someone.

The plague of shameless self promotion: When someone asks a question, be slow to post a link to your own content and fast to promote something that you’ve consumed. Focus on sharing things that have helped you and not on sharing your material that you think is going to help them.

I’ve found that there is a huge disconnect between what most blog authors think is helpful and what most readers think is helpful. If you’re writing is worth a teaspoon of salt, your friends and community will share it for you. If they’re not, then internalize it and figure out what is wrong with the content. Then fix it and enjoy the benefits.

How do you keep up with it?

You don’t. Sure that’s a cop-out answer, but it’s also the cold, hard truth. Without an army of Twitter and Facebook elves working on your behalf, it’s simply impossible to keep up with all of the conversations taking place online.

Take this morning for example. I had just ran six miles as I got back to my office, hopped on twitter and began communicating with some friends. After a few minutes of cooling down from my run, I jumped up to take a shower.

When I returned, I saw that someone had tweeted me as soon as I stepped away from my desk. Every time I do that, I feel like I’ve just spent 20 or 30 minutes ignoring them and I don’t like that.

The sooner you can respond with an authentic, down-to-earth, conversation tweet, the more effective you will be so although you’ll never become a twitter god or goddess, you can grab a few tools and try to keep up the best you can. Find an app that works for you and makes it easy for you to communicate and then start communicating.

Ready. Set. Done.

Nicholas Cardot

About Nicholas Cardot

It's my personal quest to enable every person that I can to unlock that dormant potential concerning their online influence. Also, I'm a geek.


  • Farnoosh says:

    Nicholas, there is SO much good advice here… “be slow to promote yourself”, “start a conversation”, “start communicating” – indeed, the internet and our power to connect and touch another human being is MASSIVE. We have to leverage this power to something amazing in life. I am in. I will be EVEN more conscious and work even harder to do something worthwhile for others every day, in every tweet, every update, every conversation and every post I publish….thanks for the inspiration!!!

    • Farnoosh, I’m thrilled to hear that you’ve been inspired and invigorated by this.

      Sometimes I find it difficult to push back and really see all of the conversations that are taking place around me and to jump in and participate in them the way that I would like to and the way that I need to.

      But it’s so refreshing when you see someone else with positive energy who is getting out and getting involved online. When I see the genuine passion, the raw authenticity, and a selfless attitude, I’m inspired

      …and in my heart of hearts, I want to be that for others.

      I know I’m not that man yet, but I hope to be.

  • Derek Jensen says:

    How I certainly harness this real-time power is to just be myself and act as if I was talking to the person face-to-face.

    What you said about linking them to something that has certainly helped you is real and works! I’ve also noticed that solving their slightest little problem or offering your two cents gets your mission and voice out there along with establishing a true connection.

    • That’s really the beauty of the internet’s current landscape. Conversations are so real-time in a way that really allow us to communicate just as we would in that face-to-face manner. We can IM publicly on Twitter and dozens of our friends can just jump in and join the discussions. I love it.

    • Jean says:

      Derek, I totally agree with you on taking the time to help others problem solve when we can! Most of us know how to effectively & quickly search for information simply from our careful study of how SEO works. Why not put that skill to work to benefit others when we can?

      Most of us posting here are expert at finding things, it would be selfish not to share!

  • Wow! That is one heck of a rally NC 🙂

    I especially loved the part about tweet someone else’s resource instead of your own. Only a confident, secure & truly helpful person would do that, something we’d do well to strive for.

    That’s the simplest piece of advice I’ve heard online – start a conversation. That’s all! Just start. A gem right there.

    I really feel you’re speaking from your heart in this post & that makes me relate to you even more.

    Super cute pic btw 🙂 Cheers! Tia

    • Thanks, Tia, but I have to tell you that that picture is a few years old. I’m even cuter now. 😉

      Tia, I really feel like Twitter is becoming flooded with marketers. I used to auto-follow, and I remember the frustration of having a timeline filled with worthless, self-promotional tweets. People were upset when I skimmed off how many people I was following, but I did it because I HAVE TO HAVE these real conversations with real people.

      I’m tired of landing on people’s spammy landing pages. I’m tired of asking people what the greatest and most inspiring article is that they’ve read today and having them point me to their own site.


      Okay. We’ve established that you’re 7 years old.

      Or at least that’s how it makes me feel.

      And then one day it dawned on me…that’s how others view it when I do it.


      • There you go – that’s what I mean by heartfelt. Acknowledging that you used to do just what you don’t like, and are consciously trying to change it. Good on ya.

        That’s why I am loving being a crew member for #reverb10 cos it’s all about fostering community – I get to go to dozens of blogs a day and read n leave comments, tweet them out, uncover hidden gems.

        What a thrill to help more bloggers get noticed for the fantastic work they do!! And you know me – auto anything isn’t in my vocabulary, heck I even drove a manual car in the past.

        ps: I totally believe you’re even cuter now but that pic has a great mix of naughty & innocent that just makes me smile 🙂

  • I agree with you on the part about not following all conversations. It’s something that I learnt myself. When I started Twitter I believed I had the fundamental duty of reading each and every Tweet on my stream, this of course lasted for the first 20 people I followed, then it became impossible.
    Now I came to understand you just don’t have to, ’cause relevant information will stick along anyway.
    I don’t fully agree on the necessity of a quick response. You consider Twitter a real-time conversation, I consider it an asynchronous one. Like for emails, as long as you answer within a day, you’ll be fine. At least that’s what I believe, my 2 cents of course 😉

    • To an extent, I think that you’re right, but I think that the speed of your response multiplies your effectiveness. When you respond quickly, people are impressed. They stand up and take note of that level of responsiveness.

      But just as I mentioned above, it’s impossible and nerve-wracking to try to maintain that time of interaction 24 hours a day. We just can’t do it. So let’s just jump in and enjoy some authentic conversations. Let’s just be real with people and communicate as friends with friends.

  • Jean says:

    Nick, the real beauty of taking the time to actually talk with our followers is that often they will search the web for content that might be useful or of interest to you and your readers. I’ve lost track of how many wonderful resources my followers have tweeted at me.

    • I feel the same way, Jean. Quite often, I hop on Twitter when I get home from work and I tweet asking people to recommend articles to me that I should read.

      Quite often, some of the articles are absolute gems.

      Yet more often than not, I find that people simply start throwing links at me to their own content and I hate that.

      I don’t want to be that guy. I want to be the one that people say, “There’s a friend I can talk to.”

      I’m not there yet, but I’d like to feel that I’m on the right track and, hopefully, I can encourage as many as I can to join me on the trek toward that.

  • Jason says:

    I take the opposite approach. I wait as long as possible and then I reply with something like, “Cool.”

    Kidding aside, I hate that feeling of making people wait…it’s something I have to learn to get over. I mean, it’s impossible and insane to be “available” 24/7.

    • Yeah, I guess I probably didn’t wait long enough for that last comment. 😉

      It is insane…and so am I. I’m just going to install some app on my phone that will wake me up when someone at mentions me so that I can respond immediately. Then I’ll always be available. LOL

      It is insane to try to keep up, but it’s also rude to just blow people off. The idea, in my mind, is to simply do the best that we can do and find a good balance that allows us to effectively communicate and still live a normal life and get our work done.

      • Jason says:

        Indeed. I’m insane too. It’s better that way; more interesting…for all parties involved.

        I’d really like to bring web communication to personal face-to-face communication…when someone asks me a question, I’m going to take an hour to respond. Haha.

        • It’s funny that you mention face to face. I was tweeting with a friend today who lives about an hour from me. We’re planning the possibility of getting together in the middle sometime, meeting and having lunch some time. Now that’s where it’s at.

    • Jean says:

      Jason, I used to feel anxious when I’d log onto twitter to see that somebody asked me a question several hours before that I didn’t see because I was at work.

      I’ve found that just naturally letting people know that yes, I’ve got a day job but will respond when I can has worked out just fine. When people know you will get back to them it builds trust & actually being busy with real life things builds authority IMHO.

  • Whiztechy says:

    U shared hard truth about real time social network Nicholas. Most of the bloggers share the links becuase they want to drive traffic not with an intention to share useful links to others and help them to solve problems. Real time web is for sharing and exchanging knowledge via conversation and not for self promotion. Hope people learn from your useful article.

  • How do you keep up with it? You don’t.

    All the nay-sayers should take notice.

    Trying to keep up is how so many lose days upon weeks and weeks upon months until they finally quit and say it doesn’t work.

    • Isn’t that the truth. I’ve lost a lot of time on social media, and I’ve made a lot of friends. Some of the time was wasted and some of it was a tremendous example. The key is figuring out how to focus the time that you have to have the greatest impact on the people around you.

      • So true my friend.

        my first foray into online marketing was through forums.

        There was one in-particular…nearly 2500 postings in a year or less.

        For those not familiar with forums, that’s, well…a lot. lol

        Luckily for me, the forum was sold to a corp. of some kind, the spammers moved in, and us regulars moved out.

        I thought my time wasted for a while until I realized, I learned a TON, hopefully taught as much, made some awesome connections, and it was a helluva experience.

  • Murlu says:

    Let’s look at the big idea of it all – people just want to talk to others.

    We’re such a fast pace society that it seems that we never have time to talk to others around us but being able to leave a message for people to find, satisfies that urge to communicate with another.

    That’s what it’s all about; that’s what it’s always been about.

    We may not talk to strangers in the real-world but we’re completely open online. It breaks down barriers. It shows our character. It allows us to bond with people we may never had access to before.

    You have to let it happen naturally and try not to force it.

  • Well, I felt like you were genuine, and it has been reinforced with all the posts I have read.

    I often think, if everyone did what I am doing, would we all be better off for that action. If all of us online did what you are doing, and the model you are espousing, I think the web would be better for it.

    Real conversations, real connections, I know my friends doubt this can happen online, but I point back to people like you to bolster my case. It can happen, and thanks for showing that.

    • That’s a good question to ask ourselves. Sort of like asking, am I really contributing something of value to the people around me? Is what I’m doing and how I’m living actually impacting, influencing and helping the people we interact with or is that just what we’re shooting for. There is sometimes a disconnect between our motives and the actual outcome of our actions and sometimes we need to make little adjustments to make the results match our motives. Are we really doing what it takes to make a difference?

      Many of my offline friends doubt that these types of connections can happen online also, but they’re wrong. I’ve seen them develop. I’ve made and am making these types of connections every day.

  • Great Post, Nick !

    This is exactly what I was thinking yesterday. But a little differently. Nowadays I see a lot of self promotion instead of Networking. The only reason I love Twitter is that the 140 characters allows me to communicate with someone. (I love this communication because it allows me to build my reputation while earning a great friend). Anyway, Thanks for the great post, Nick !

    Note : By the way, where are you now (I mean are you still busy with army work ?).

  • Start communicating, that’s the point, and remember not to be spammy, because real spammer in real life also hated by many people too.

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