Successful blogging is really a series of cycles that seem to carry us forward in our online journeys. We spend a little while setting everything up by securing a domain name, obtaining hosting, building or installing a template, setting up a brand or site name, developing content and more. We spend time installing plugins, optimizing our sites for search engines and then writing content.
Often times, however, as we progress forward in our blogging journey, we find ourselves forgetting to revisit some of the basics and we neglect to maintain the site the way that we should.
Often as we forget to take care of spring cleaning we find ourselves with dead links, outdated plugins, useless features and more. Let’s focus on a few key areas that each of us should revisit periodically to ensure that our sites are constantly at their peak performance.
- Update WordPress: As with any content management platform, an outdated system can be like an all-you-can-eat buffet for hackers. Keep your site secure and running smoothly by upgrading as updates become available.
- Update Your Plugins: As you work to keep your site as up-to-date as possible, you’re going to find that plugin updates will be released that build added functionality onto the plugins you already love and increase their compatibility with the newest features of WordPress.
- Check Your Links: Any experienced blogger knows that websites come and go. A link that works today might not work tomorrow so it becomes very important that we review the links across our site and remove any that are now broken.
- Update Your Copyright Date: My friends laugh at me about this one because one of the first things that I check on a website is the copyright date at the bottom of the page. Check out this article over at FWebDE for an incredibly simple way to automatically update your copyright date.
- Optimize Your About Page: The About page is an incredibly important and highly visited site on many websites. Outdated or irrelevant information about who you are isn’t helpful to those who are visiting your island on the internet so be sure to revisit it periodically and work to keep it fresh.
Although I’ve only mentioned five areas that should be revisited throughout the life cycles of a blog, there are actually many more. Can you think of a few that we should have mentioned? Why did you choose that one? Why is it important for us to remember?