One of the things that I’ve grown to dislike is the concept of the self-proclaimed authority. Those who pretend to be the all-knowing gurus of their respective fields are quickly boring me with their nonsensical drivel.
Now don’t mistake what I’m saying. You should be striving to become an online authority. You should be working to build your credibility. These are the qualities that lead to trust, to sales, and to profits. But launching a brand new site or a site that is amateur at best doesn’t warrant you the privilege of proclaiming that you are the master of all things web design. I’m quickly tiring of it.
A ‘Value Added’ Writing Strategy
Stop writing just to put posts up on your blog. Write to add some value to your community. If you need to learn more about a subject then read, study, and network with others that know more than you. Take the time to become the online authority and don’t just pretend to be an authority.
As you express your opinions online at your blog, what’s wrong with sharing them without all the nonsense. Don’t try to fool your readers into thinking that you’re an online authority and that you know more than you actually know. Be honest with them. Be genuine. Educate your readers in a way that doesn’t make you look like a egomaniac.
What’s wrong with taking on an attitude that expresses that you’re learning while you’re teaching? Ask for feedback and create open discussions.
This is how I do it. I’ll be the first to admit that I’m not an expert. But I can also say that I’m seeing remarkable success here at Site Sketch 101. So here’s my attitude as I teach principles about blogging, design, SEO, online influence, business, etc.
I’m enjoying great success and here are some of the reasons that I think it’s happening. Here are some of the things that I’ve been practicing. Feel free to learn from them, to practice them, or to disagree with them and share with me why. Let’s continue growing together and let’s revolutionize the way we work online.
You should have that same attitude. Don’t drive people away from you by flaunting your self-proclaimed expert status in their faces. It’s alright to be bold about what your talking about. It’s alright to argue your position and passionately express what you believe. But don’t be something you’re not. Be real with people.
True authority can be seen by the people around you, and if you have to announce that you have it then you probably don’t. As people see your confidence, your experience, and your successes, they’ll open themselves up to learn from you. There is a natural authority that’s bred from success.
With this in mind, spend your time focusing on being the best that you can be.
The right answer is to study, practice, improve and grow. Do this and your authority will grow with you.
The wrong answer is to announce to the world that you’re an authority on your subject, grab as many folks as possible who are new to your niche and don’t know any better, and be resented and forgotten by them later when they realize that there are much better people that they could have been following.
The message of this post isn’t simply that you should stop announcing yourself as an authority, but rather the message is hopefully another inspiration to you to actually become an authority. It’s the harder road, but in the end, it’s more rewarding.
What do you say? Are you standing up and shouting to your audience that you are the expert of all things related to the topic that you blog about? Or are you reaching out to people with a helping hand simply trying to show people what has worked for you and offering that it might be helpful to them?
The bottom line is this: Are you pretending to be an online authority or are you being real?