Recently Yaro Starak reopened his Membership Site Mastermind program. His program promises to provide people with the tools necessary to build a membership site that can literally bring in thousands of dollars a month in recurring income.
Simply get people to become a paying member of your forum, your training seminar or some other recurring service and the money will come in month after month. Imagine this scenario:
Month 1: 20 People Sign Up at $8 / Month = $160 / Month
Month 2: 20 People Sign Up at $8 / Month = $320 / Month
Month 3: 20 People Sign Up at $8 / Month = $480 / Month
Month 6: 20 People Sign Up at $8 / Month = $960 / Month
Month 12: 20 People Sign Up at $8 / Month = $1920 / Month
Month 24: 20 People Sign Up at $8 / Month = $3840 / Month
Maybe that’s an ideal situation, but the idea is that each month you’ll make the recurring income from the first month’s sales and from every month since then. Over time, the income can continue to grow without limits. It’s a terrific way to build an online income.
You Want the Money but Can You Provide Real Value?
When he reopened his product, I had a wave of people asking me about it. People with little or no experience about certain topics were asking me if they should create membership sites so that they could get in on the explosive potential of this type of a passive income.
I even had a couple of people suggest to me that I do the same thing with Site Sketch 101. Some people offered to coach me how to make it big with this business type.
I’m very familiar with how to make it work but I operate on a different business model than most people. I’m patient. I develop my products and I wait until I believe that I can provide much more value than what I’m charging. I want to give people great value.
Value in it’s simplest form is the amount of money that someone would be willing to pay for something if they were to make the purchase all over again. Or if what you have to offer is free like blog articles, tutorials, or free plugins then value is the amount of money a user feels he saved by reading or using your product.
If I want people to make a purchase on Site Sketch 101, then I believe that I have to be able to provide tremendous value. I believe that you have to be able to provide $100 worth of value to make a $25 sale. I don’t want a single visitor to my site to feel slighted or cheated.
Once your reader has made a purchase for $25 from your site, do they feel slighted? Or do they feel like they’ve just been given a great deal?
Here’s a checklist to go over the next time your trying to figure out if your product or even your blog articles provide real value to your readers.
- Qualified: Have you made $100,000 online? Then why are you trying to teach something you don’t know? If you really know how to do something then you’ll do it yourself first as proof and then you’ll have the credibility necessary to teach others.
- Helpful: Is your article or product actually going to to help someone or solve someone’s problem or are you just putting it up to take up space? Many of you are talking a lot but actually saying very little. There are words and pictures all over your website but they don’t actually mean anything to the readers.
- Legitimate: Is it going to give what it promises? Does the product provide what you advertise? A lot of online salesman try to create killer sales pages and prop it up with strong adjectives and overbearing promises that aren’t ever delivered.
- Timely: Are you writing opinions about news and events that are current or ancient? Is your product out-dated or up to current standards? If you’re still writing articles about Michael Jackson’s death, you might be a little behind the times.
- Easy to Use: Is your material easy to understand and simple for your readers to put into practice? Complicated solutions aren’t worth anything to your users. People are looking for fast and simple solutions to their issues.
When you think of value, I’m sure you think of products that people pay for. Certainly we want to make sure that people feel like they’re getting their money’s worth from the content that we sell on our websites.
Real value, however, goes well beyond that.
If you’re not striving to make every piece of content at your site (including freebies) contain real value then your site probably isn’t worth visiting. If your site doesn’t have any value to a user then it won’t even be worth the investment of their time to stare at your page and read your material.
You probably need to go back and read the previous paragraph again. You may have just discovered why you can’t get people to come back and visit your website. You may not adding enough value to your work. You may not be providing for your reader’s needs with helpful, entertaining, easy-to-use articles.
Take the time necessary to add value to your articles, not so you can charge for your articles, but so that your readers don’t feel like their time is wasted just by looking at your website. I want Site Sketch 101 readers to feel like they’re receiving entertainment and education that is worth paying for…and they’re getting it all for free. I want your readers to feel the same way about your site but you have to do the work to accomplish that.
Remember folks, I’m not writing this article to put you down or to make you believe that you’re a poor blogger. I’m putting this together for one reason. I want you to honestly assess how useful your site is to your readers. If you ignore the truth about how valuable your site is simply because it’s not comfortable to admit that your lacking then you are robbing yourself of a tremendous opportunity to grow as a person and as a blogger.
Nearly every day, I find areas that I lack in and that I need to improve. It doesn’t bother me. I keep learning and I keep growing.
Join me in this. Let’s grow together. Let’s influence the blogosphere.
Now let me put the ball in your court. I want you to take a minute and honestly assess yourself. Here are a few questions that you should ask yourself as think about the value that your bringing to the table at your site.
Am I providing value at my site or am I ripping people off of their time and money? Do my readers and customers go away feeling ripped off after reading my articles or doing work with me or do they come back time after time bringing their friends with them?