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If you really want to build content on your site that’s worth visiting then you need to learn the art of writing articles that are timeless in nature. In other words, it’s acceptable to write about things that are taking place this week, but visitors six months from now are going to click away immediately if they land on that article.
It’s important to be writing about subjects within your blog’s topic that can be used both today and a year from today. Once you’ve mastered the concept of writing timeless articles then you can move onto today’s lesson with ease.
Why Should You Recycle Blog Posts?
The art of recycling an old post simply means that you take an article that was previously published, let’s say five or six months ago, and add new life and excitement to it and republishing it.
It’s a great practice to get yourself into for several reasons.
- It saves time: If you’re stuck trying to think of what to write or if you want to get a head start on your coming articles then this is the perfect way to do it.
- It builds Page Rank: I’m very fortunate to receive back-links on the articles here at Site Sketch 101. In fact I have several articles on the site with a 2 or 3 Page Rank. Bringing a six month old PR3 page back to the front of everyone’s attention is a great way to snowball the success that article has already achieved.
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- It builds on previous successes: If you have a topic that was incredibly popular in the past then what better way to rebuild excitement and momentum on your website than to bring it back to life?
How do you maximize the quality of a recycled article?
Now if you think you can simply change the date on the article and bring it back to your front page then you’re most likely going to be met with dismal failure. Here’s some tips to keep in mind as you work to revive an old article.
- Leave the Permalink Alone: If you want to keep growing the page rank of your article then be sure to leave the permalink alone. This allows you to bring in a fresh wave of links to a page that already has links.
- Build Fresh Excitement into the Title: The first thing that people see is the title. Take everything you know about writing titles and put it into practice. Make it bold, exciting, and catchy.
- Revise / Rewrite the article: Now when you recycle the article don’t think that you’re going to get away with republishing the exact same thing. Use the old version as a starting point for a new more vibrant article.
- Add Fresh Ideas and Experiences: Infuse into your writing everything that you’ve learned or experienced since you first published the article. Don’t leave the experiences in there that you lived six months ago. Make it fresh.
- Remove Obsolete Concepts: If you made reference to something that’s no longer valid like something in the news or a personal opinion that is now developed in a different direction then pull it out and replace it with your new ideas.
Now it’s your turn to share your experiences. Have you ever recycled a post? How did you do it? If you haven’t done it before will you consider now that you’ve read this?