Bloggers and webmasters are constantly wondering why Google is such a bully to some websites and why they are so positive toward others. What are the keys to building a successful presence on the search engine results pages? What are the most important SEO factors for getting your site discovered by Google’s search bot and how can we get in on the action?
If you’ve been wondering these things then this article is exactly what you need. Listed below are the 15 most important SEO factors. Pay attention to these factors and you’ll see a drastic improvement in your listings on Google, Yahoo and Bing.
Always remember that your site doesn’t have to be a war between writing for your community and writing for search engines. When these SEO factors are used properly, these two seemingly opposing approaches to writing can coexist perfectly together.
The 15 Most Vital & Important SEO Factors
Don’t just debate which factors are the most important. Make it your goal to be the best that you can be in each of these 30 SEO factors.
- SEO Factor #1: Keyword near the beginning of the title tag.
It can be enough to simply place the keyword in the title tag. It can be even better to have it at the beginning of it.
- SEO Factor #2: Keyword used as anchor text from external links.
Inbound links from other domains that use your keyword as the anchor text are essential for SEO.
- SEO Factor #3: Authority of the domain.
Google recognizes domains that have built a strong online presence and weighs their articles higher by default than others.
- SEO Factor #4: Genuinely high-quality, unique content.
This SEO factor is vital. The key to success at your blog is to create awesome content that people enjoy.
- SEO Factor #5: Keyword anywhere in the domain name.
Sites often rank well for the keywords that are contained in their domain name.
- SEO Factor #6: The number of external links to a page.
Every link to a page is like a vote. The more links that your site gets, the more popular Google knows that your site is.
- SEO Factor #7: Keyword anywhere in an H1 tag.
Google knows that the most important information on the page is in the heading tag. Take the time to make yours count.
- SEO Factor #8: Diversity of external link sources.
It’s great to have a dozen links from another site. It’s even better to have one link each from a dozen sites.
- SEO Factor #9: Links from social media sources.
Search engines pay attention when they see you creating content that your followers enjoy so much that they share it.
- SEO Factor #10: Keyword as anchor text to outbound links.
Search engines like to see you linking to other relevant sites. Your keyword as the anchor text is a great way to do it.
- SEO Factor #11: Length of the remaining domain registration.
Spammers often register domains for very short periods of time.
- SEO Factor #12: Keyword in the page URL.
Google pays attention to sites with keywords in their permalinks. Make yours contain terms that describes the content of each article.
- SEO Factor #13: Keyword in smaller headlines like H2 – H6, Bold and Italics.
Although these are less important than the H1 header tag, they are still very important.
- SEO Factor #14: The existence of a meta description for your page.
Providing a meta description is a great way to show Googler’s what the page is about and draw them in to click your search listing.
- SEO Factor #15: Keyword as the alt text and title for an image.
Using a key phrase as the alt text of an image is a tried and true way of earning better listings.
The Runners Up: 5 Bonus SEO Factors
- Bonus SEO Factor #1: A page that is HTML valid to W3C Standards.
Some independent studies have shown that Google favors valid code. Although Google denies they use this as a factor, having a site that is semantically correct ensures that Google’s search bots are able to interpret your information correctly.
- Bonus SEO Factor #2: Keyword repeated throughout the content.
Have the same phrase repeated throughout an article makes it clear what the page is about. Too much of this and you’ll be partaking in a negative practice called keyword stuffing. Done well and it’s like sprinkling salt on a piece of meat.
- Bonus SEO Factor #3: Links to trustworthy external pages on the domain.
Search engines like it when our articles are filled with links to good, reliable resources. Links to spam sites or irrelevant sites can be a sign that your page is a spam site.
- Bonus SEO Factor #4: The presence of an XML sitemap.
By providing an XML sitemap and submitting it to Google’s webmaster tools, you ensure that Google will be able to find all of the important pages of your website with the least amount of hassle.
- Bonus SEO Factor #5: Internal link popularity.
Linking to a particular page from across your domain is a terrific way to let Google know which pages you think are the most important. An amazing tool for this is the SEO Smart Links plugin for WordPress.
Reflecting on these Important SEO factors
Traffic from search engines can be incredibly useful. After all, it’s those people who find your site through Google, Yahoo and Bing that are actually looking for the type of content that you’re providing. Think about it. That’s why they’re searching for it. So don’t dismiss these SEO factors. They’re important.
Use these points as an overview. Examine them against your own efforts and work to improve the way that you present content at your website or blog. There has never been a better opportunity to start attracting those people who are actively searching for your content.