As I surf through the blogosphere, I continually see a trend toward bloggers desiring to see an increase in comments on their blogs. In some sense, these comments seem to provide a sense of validation to the authors.
I even had a blog author ask me if they should allow comments to be published even though they know for a fact that they are automated spam comments as long as they sound legitimate. This was their effort to make it appear as though a conversation was taking place. It was sort of the fake-it-til-you-make-it mindset, a mindset I very much abhor.
Of course, I don’t ever advocate pretending to have a conversation. Folks who act that way usually end up living with padded walls.
All of this because bloggers want comments. In fact, many bloggers measure the success of their blogs on the number of comments that they receive. That number is so incredibly important to most people…too important if you ask me.
Instead of working to pump your comment count to get your sense of validation, let’s shift our focus to something that actually matters…genuine conversation.
Not only is conversation more important than a few spam comments, it actually results in more comments. The idea of social media isn’t to chase contacts, build traffic, drive profits or expand your business network. The key is to simply be human at a distance. And the most remarkable part of this entire concept is that when you stop chasing traffic, profits and perks and start talking, communicating, playing, joking and being a real, live human-being then you’ll actually start gaining the traffic, profits and perks that you stopped chasing.
Thanks for the Comment
You’ll find blogs all across the internet plagued with dozens of comments that say nothing more than “Thanks for the comment!” You see it on Twitter. You see it everywhere. If someone you were speaking with in real-life kept thanking you for talking to them, would you hang around for very long? It would get creepy.
“Hey, could you please pass the rolls?”
“Sure. Thanks for asking a great question.”
“Umm. Okay…Hey, these are really good.”
“Absolutely. Thanks for the great comment.”
It’s hilarious when you imagine these common blogger-like conversations in real-world scenarios. Needless to say, we wouldn’t have very many people coming back over for dinner if our conversations followed this example…and we won’t have many people interacting with us on our blogs or across social media if we do either.
Rather than going through the motions, begging for comments, and working to pump your stats, simply get out there and be friendly, chat around your respective niche, share information, ask questions, and make friends.
Stop chasing comments and start building conversations.