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I first began blogging a little less than three years ago and I have certainly come a long way in this field since that first post. At first, it was a passive hobby, something to satisfy my knack at web and graphic design while at the same time being able to express what I was learning. Yet now, I love the passion of writing and the excitement of encouraging and challenging others.
A very large portion of my audience here at Site Sketch 101 is composed of other like-minded bloggers. Many of you find yourself somewhere along that same journey that I have been taking. Many of you want to improve your abilities to influence others through your blog.
It is important to begin with content. Many other attributes of a blog, including design and marketing, are useless if you cannot provide your readers with quality entertaining, challenging, and informative articles. In fact, you may have the neatest design in the world, yet without great posts your readership will only be mediocre. Follow these guidelines to begin transforming the quality of your blog.
If you write it…they will come!
Okay. Let’s be honest. Simply building it isn’t enough anymore. You’ve got to build it well with the perfect blend of style, content, engagement and more. Here’s a few things that you absolutely need if you want to attract readers to your blog.
1. Quality Grammar
When I write articles for Site Sketch 101, I often make reference to my High School grammar textbook. I keep it right near my computer so that I have easy access to it.
You see, the easier your blog is to read grammatically, the more likely your readers will return. In this age of electronic spelling and grammar checkers, there is no reason to produce poorly written content. Yet many solid blogs are filled with distracting errors. Don’t get lazy. Take the time to take your writing to the next level!
2. Fresh Content
Most professional bloggers recommend that you update your blog at least three or four times per week. If you produce fewer articles than this, readers feel like your site is not worth visiting because each time they come there they only see information that they have already read. The more you update, the more readers you will attract.
Note: Don’t sacrifice quality for quantity. It is better to produce two excellent articles than four that are poorly written.
3. Targeted Content
Choose your niche. Although I invite anyone to read this site, here at the Site Sketch 101, I cater most exclusively to bloggers and website designers and I try very much to create content that will be the most helpful to people in that category. If your blog topic is too broad, then often times you will not really attract anyone.
4. Creative Content
As they say in the corporate world, ‘Think Outside The Box!’ Or as they used to say at Taco Bell, ‘Think Outside The Bun!’
When you create headlines and articles that are unique and eye catching then you grab the readers attention. Don’t follow the same mold that everyone around you seems to follow. Be bold. Challenge people to think differently. Use personal and creative stories to illustrate your articles. Be different.
The more creative you can be, the more effective your writing will be.
5. Original Content
Although it is certainly alright to publish entire articles that are ‘copied and pasted’ from a chain email or from another website, many readers become bored with these posts. Try to limit these ‘copy and paste’ articles to less than 10% of your content.
Most people read your blog because they want to read your original content. If you can provide your readers with content that they can’t find anywhere else then you are giving them a reason to keep coming back.
6. Entertaining Content
We all love great entertainment whether in the form of a fun game, an exciting movie, or a good joke. If you can find a way to promote your blog’s topic in a way that is fun and engaging then you will absolutely capture the hearts of your readers.
Tell a story. Laugh at yourself. Share a joke. However you decide to do it, simply entertain.
Think about these tips for a few moments and then add your own for the rest of us to consider. I’ll see you in the comments!