As you’ll see in the chart below, Facebook is continuing to see traffic growth. While Myspace is declining and Twitter is leveling off, Facebook continues to see serious growth. As a blogger or webmaster, you are out of your mind if you’re not leveraging this powerful social network to promote yourself and your content.
Facebook is one of the few sites that have been able to attract a global audience from amongst every possible demographic. Regardless of what topic your website covers, your audience is on Facebook and you’ve got to be taking advantage of that.
Listed below, you’ll find five Facebook tools that I put to work here at Site Sketch 101. Some of these may seem like no-brainers, but I just integrated these into my site a few months ago and I’ve seen results since then. If you’re not using these tools, you should definitely get started.
- Sidebar Widget – The sidebar widget is a terrific way to attract people to like your site as it allows your readers to see which of their friends have already expressed their fondness for it.
- Site-Wide Like Button – The site-wide like button works very much like the sidebar widget with the exception being that you are unable to visually see who has already liked it. You’ll see that I have one of these installed at the very top of the page and one at the very bottom near the copyright information.
- Article Specific Like Button – You’ll notice a like button on the left just beneath the title of each article. This allows users to share your article in their timeline without using the full share feature. It’s much less obtrusive on their timeline which many people very much prefer.
- Share Button – Like the like button, the share button allows users to share your content in their timelines except this allows them to feature your image and a description about it.
- Fan Page – Having a Facebook fan page (I know they’re not technically still called that) is an amazing way to keep in touch with folks who enjoy your content. Every time you update the page, your fans (people who’ve liked it) will see the update in the same way that they would see an update from a friend.
Although there are others, I find that these provide an excellent way to get started. Use the comments section below to share with us how you use Facebook at your website or blog.