Do you have any idea how many blogs are currently in existence? One hundred thousand? A million? Ten million? Not even close.
According to Blog Pulse, there are over one hundred forty-five million blogs in the world today.
That number causes me to make two observations. First, there’s no way they have any actual idea how many blogs there are. You simply can’t count 145,000,000 blogs. Sorry. You just can’t. Second, there a huge number of blogs in the world. Enough for them to estimate 145,000,000.
Are you seeing the big picture?
So then I have to ask you this question. You’re a blogger. You want to be a professional blogger, right? So that means that you probably have a broad knowledge of a lot of those blogs.
So how many are you familiar with? Would you say you’ve viewed 10% of them? That’s only about 14.5 million blogs. You don’t read that many? Okay. I can believe that. How about 1% of them? 1.5 million blogs? Surely you’re familiar with 1%. No?
We could continue to drag through this mental exercise and although it’s not entirely educational it can be transformational. It’s incredibly important for us to transform our mindsets to really take in the global perspective that is the blogosphere. There are 145,000,000 blogs in the world and even the most ardent blog readers are only familiar with 1,000 or so. That’s an incredibly small fraction of the whole. It’s something like 0.0068965%. It’s incredibly small.
What’s my point? Simple. If you’re a blogger, then you’re in a business where you’re competing against 145,000,000 others in a realm where less than a fraction of a percent of your potential audience will ever even find your blog…let alone enjoy it and return to it in the future.
Depressing? If you’re weak, it can be. Sometimes, though, it’s useful to be slapped in the face with a strong dose of the truth.
Two shoe salesmen were dropped on an island full of natives. The first called home and a requested to leave since nobody there wore shoes. The second man called headquarters and told them to ship more shoes as fast as they can since everyone here needs a pair! Which salesman are you?
Your Mindset is but a Drop in the Ocean
Too many of you are approaching blogging from a totally distorted perspective. You honestly think that you’re going to make millions of dollars by simply grabbing a free or incredibly inexpensive theme, writing a few times a week and following all the ‘how to blog’ tips that you can find. Yeah…you and 145 million others.
We’re standing on the edge of the Atlantic ocean and challenging each other to see who can jump across it. You run and jump and land 10 feet from the dock. I laugh and assure you that I can jump across and pale your efforts. I run and launch my body 11 feet from the dock destroying your attempt but still coming nowhere near the thousand miles it takes to jump across the vast ocean.
We sit and discuss our techniques and work to improve our skills to gain an extra foot or two the whole time failing to realize that our efforts aren’t accomplishing even a fraction of the task before us. Both of our efforts are but a drop in the ocean.
You chase down articles like The 15 Best WordPress Plugins to use in 2010, 10 Tips to an Awesome, Eye-Jerking Post Title, 10 Powerful SEO Tips for WordPress Users. Articles like these are the perfect link-bait. They get retweeted, thumbed-up on StumbleUpon, Dugg, and voted up on Reddit. They bring in massive trackbacks. In fact, there are over 60 trackbacks combined on the three articles that I mentioned above.
Those articles that clearly define the blogging process in simple, step-by-step lessons are great for driving traffic and grabbing a little bit of extra Adsense revenue at the end of the month
…but in the greater scheme of blogging, they’re worthless.
I’ll continue to write them because I would have to start hating money not to write them and they are moderately useful for beginners and for people searching for some of these subjects on Google.
Let’s be realistic though. These articles aren’t going to transform your blog into the mythical and coveted six-figure blog. In fact, they’re probably not even going to get you very close. They’re going to leave you staring at your $3.28 in Adsense revenue that you earned last month wondering what you did wrong.
You’re chasing them because your mindset is crippled. I think that if I took your brain and threw it on the edge of a razor blade then it would be comparable to rolling a marble across a four-lane highway. Wake up, friends, and see the big picture!
The Transformation Begins with You… Not Your Blog
If you look at the description on my Twitter profile, you’ll find that it begins with this simple concept that the entire world seems to misunderstand, “The transformation begins with you…”
You’re not going to make a powerful and influential blog by developing a powerful and influential blog but rather by becoming a powerful and influential blogger.
(And yes, I just used powerful and influential four times in this short paragraph.)
Pay attention to what I’m saying here. I’m not challenging you to transform your blog into something that people want to read. I’m challenging you to transform yourself into a blogger that people want to follow.
You’ve got to be the person who is worth more attention than your millions of competitors. You’ve got to be the person who stands apart from the crowd. As I’ve already mentioned, you’re not going to do that by grabbing up a free template and writing a few times a week.
So now let’s hash it out as a group. Where do we go from here?